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	<title>Video Marketing Archives - Second Self Virtual Assistance</title>
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		<title>Does Video Marketing Cost A Lot?</title>
		<link>https://vaforrealestate.com/video-marketing-cost/</link>
		
		<dc:creator><![CDATA[Pamela Cendejas]]></dc:creator>
		<pubDate>Mon, 01 Jan 2024 23:16:34 +0000</pubDate>
				<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<guid isPermaLink="false">https://vaforrealestate.com/?p=5264</guid>

					<description><![CDATA[<p>Does video marketing have to cost you a lot of money? One of the main reasons why your competitors probably don&#8217;t do video marketing is because of their fear of cost and probably not due to their inability to appreciate</p>
<p>The post <a href="https://vaforrealestate.com/video-marketing-cost/">Does Video Marketing Cost A Lot?</a> appeared first on <a href="https://vaforrealestate.com">Second Self Virtual Assistance</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="550" height="309" src="https://vaforrealestate.com/wp-content/uploads/2024/01/Does-Video-Marketing-Cost-A-Lot550.png" alt="Does Video Marketing Cost A Lot?" class="wp-image-5269" srcset="https://vaforrealestate.com/wp-content/uploads/2024/01/Does-Video-Marketing-Cost-A-Lot550.png 550w, https://vaforrealestate.com/wp-content/uploads/2024/01/Does-Video-Marketing-Cost-A-Lot550-300x169.png 300w" sizes="(max-width: 550px) 100vw, 550px" /></figure>



<p><strong>Does video marketing have to cost you a lot of money?</strong></p>



<p>One of the main reasons why your competitors probably don&#8217;t do video marketing is because of their fear of cost and probably not due to their inability to appreciate the power of video marketing.</p>



<p>The video marketing field brings a lot of value to the table but people have all sorts of misconceptions regarding the costs of video marketing. They can see the benefits with no problem. What they’re unclear on is whether the costs would justify the benefit.</p>



<p><strong>Most video marketing attempts fail the first time.</strong></p>



<p>What clouds this whole picture is the fact that when you try anything the first time around and you don’t have some sort of blueprint or plan your chances of failure are quite high. </p>



<p><strong>Example:</strong> Maybe you’re trying to ride a bike. Maybe you’re trying to build a house or an addition. Maybe you’re trying to do a painting or you’re trying to sculpt. I am almost guaranteeing that your first few attempts are not going to be all that good. Why should video marketing be any different? When people just jump in with both feet because they get all excited about the benefits of video marketing, they might end up making mistakes. Why? They did not have proper guidance and that’s the good news here.</p>



<p>With the proper blueprint or coaching or video marketing consulting, you don’t have to commit those beginner mistakes. Your videos don&#8217;t have to look amateurish and basic. You can come up with something truly professional the first time around. It’s not uncommon for small businesses to get out of the gate with really high-quality videos that connect powerfully with their target audience members. This is not an issue of cost but more of information. </p>



<p><strong>There are many ways to solve the video marketing problem.</strong></p>



<p>One of the main reasons a lot of people have this idea that video marketing has to cost a lot of money is the misconception that they have to produce Hollywood or Madison Avenue-level videos. Wrong. In fact, in certain niches, audiences respond favorably to very amateurish or very basic videos. You just have to know your niche. More specifically, you just have to know how to segment and break up your niche into little sub-markets. Put simply, the better you know your audience the more powerful your video can be and has nothing to do with how polished or smooth it is. Instead it has everything to do with your video’s ability to communicate with your target audience members on a very human, personal, and emotional level.</p>



<p><strong>There are many tools you can use.</strong></p>



<p>Another piece of good news. You can <a href="https://vaforrealestate.com/real-estate-promo-videos-social-media/">drastically reduce your video production costs</a> by understanding that there are many different levels of videos. At the top of this hierarchy, of course, are high-quality videos. These are very personal, these are professionally shot, and these are your meat and potatoes videos. These are the kind of videos that champion your brand, but the levels beneath this kind of video are not as quality intensive.</p>



<p>You can use the software to crank out a video for supplemental marketing. You can use software for video that is intended to supplement or support your text content. The relationship with these different video levels goes a long way in reducing your overall cost. </p>



<p>Keep the facts above in mind if you are still on the fence regarding video marketing. It doesn&#8217;t have to be expensive. It doesn’t have to cost a lot.</p>



<p>You might find these articles helpful:</p>



<ul class="wp-block-list">
<li><a href="https://vaforrealestate.com/video-marketing-scripts/" target="_blank" rel="noreferrer noopener">5 Tips for Highly Effective Video Marketing Scripts</a></li>



<li><a href="https://vaforrealestate.com/video-marketing-on-social-media/" target="_blank" rel="noreferrer noopener">Video Marketing: How to Successfully Market to Social Media</a></li>



<li><a href="https://vaforrealestate.com/video-marketing-for-camera-shy/" target="_blank" rel="noreferrer noopener">The Importance of Video Marketing Even if You’re Camera-Shy</a></li>



<li><a href="https://vaforrealestate.com/video-marketing/" target="_blank" rel="noreferrer noopener">Catch the Video Marketing Wave</a></li>
</ul>



<p></p>
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		<item>
		<title>5 Tips for Highly Effective Video Marketing Scripts</title>
		<link>https://vaforrealestate.com/video-marketing-scripts/</link>
		
		<dc:creator><![CDATA[Pamela Cendejas]]></dc:creator>
		<pubDate>Tue, 26 Sep 2023 20:23:50 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing Your Business]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[email marketing strategies]]></category>
		<category><![CDATA[video marketing checklist]]></category>
		<category><![CDATA[video marketing strategies]]></category>
		<guid isPermaLink="false">https://vaforrealestate.com/?p=5235</guid>

					<description><![CDATA[<p>The heart and soul of a marketing video are not the typical bells and whistles. It’s not the diagrams, infographics, or layout. It definitely has nothing to do with how smooth, flawless, or sharp the images are. Instead, what makes</p>
<p>The post <a href="https://vaforrealestate.com/video-marketing-scripts/">5 Tips for Highly Effective Video Marketing Scripts</a> appeared first on <a href="https://vaforrealestate.com">Second Self Virtual Assistance</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-image size-full"><img decoding="async" width="550" height="461" src="https://vaforrealestate.com/wp-content/uploads/2023/09/5-Tips-for-Highly-Effective-Video-Marketing-Scripts.png" alt="" class="wp-image-5238" srcset="https://vaforrealestate.com/wp-content/uploads/2023/09/5-Tips-for-Highly-Effective-Video-Marketing-Scripts.png 550w, https://vaforrealestate.com/wp-content/uploads/2023/09/5-Tips-for-Highly-Effective-Video-Marketing-Scripts-300x251.png 300w" sizes="(max-width: 550px) 100vw, 550px" /></figure>



<p>The heart and soul of a marketing video are not the typical bells and whistles. It’s not the diagrams, infographics, or layout. It definitely has nothing to do with how smooth, flawless, or sharp the images are.</p>



<p>Instead, what makes a video truly effective is its content. I am of course talking about its script. If you don&#8217;t get this right, you have just wasted your money on creating a marketing video. </p>



<p>How do you write highly effective scripts? How do you outsource it? How can you tell whether the video script that have for your marketing video is solid? It will have the following five hallmarks. Ideally, you should insist on all five.</p>



<p><strong>Tip #1 &#8211; Use Plain English</strong> &#8211; Eighth-grade English has very few five-dollar words. Most words are short, easy to understand and very accessible.</p>



<p>Highly effective video scripts are written in plain English. They don’t try to dazzle or impress the viewer by blasting them with all sorts of jargon terms and acronyms. You come off as somebody who is trying to hide ignorance when you do that. You end up looking like somebody who is trying too hard to impress the viewer.</p>



<p><strong>Tip #2 &#8211; Keep It Short</strong> &#8211; Most people do not have the time of day to listen to a long speech. This is the reason why most people don&#8217;t even read online articles. They just scan for keywords. If they see what they’re looking for, that&#8217;s when they will read a little bit more of the article. Otherwise, they’re just scanning through. It’s kind of like going through your Facebook feed on your mobile device. You don’t have the time to thoroughly read every link. The same applies to video. Highly effective marketing videos are short and to the point.</p>



<p>They communicate a wide range of benefits tied to the solution the video promotes. They do this using many different signals and it operates on many different levels. It operates on an emotional level, a logical level as well as a conceptual level. You have to understand that the ability to tell a story quickly enables you to communicate clearly in a very short period of time.</p>



<p><strong>Tip #3 &#8211; It&#8217;s Easy to Vocally Emote</strong> &#8211; Well-written video marketing scripts are very easy to vocally act out. You just need to read a word and read the next word that follows it in the sentence to instantly know that you have to raise your voice a little bit, sound concerned, sound suspicious, sound excited, and a hundred other emotional signals you can send with your voice.</p>



<p>Great scripts are very clear as to the kind of emotional twists and turns they demand. Bad scripts make you sound like you’re just reading off a TelePrompter or you’re just reading a book. It’s dull, lifeless, and very generic. You run the risk of sounding like some sort of robot.</p>



<p><strong>Tip #4 &#8211;</strong> <strong>Mention Case Studies or Stories</strong> &#8211; If you are able to tell a story you will be able to connect with people on a very personal note. People are not convinced by just raw data. You have to at least present that data in a form people can engage with. People use a  story form to make sense of the world. You should do the same with your marketing videos. By including a case study or tool in the video, you make it clear to the prospect that you’re not just making stuff, but there is some hard science or hard numbers behind the claims of benefits the video is talking about.</p>



<p><strong>Tip #5 &#8211; Have an Emotional Call to Action</strong> &#8211; Highly effective video marketing scripts tie the benefit the prospect would get from buying a product with the call to action. Effective scripts don’t just say, &#8220;Click the order button&#8221; or &#8220;Click subscribe now&#8221;. Instead, they talk about the benefit and tie it to that action. For example, the script would say, &#8220;Gain the confidence you felt you’ve lost by losing the spare tire around your midsection. Take action today&#8221;. That&#8217;s much better than just saying, &#8220;Click here&#8221; or &#8220;Click the link in the description below&#8221;.</p>



<p>Whether you are writing your own video or having it written by somebody else, make sure the five tips listed above are present in the script. </p>
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		<item>
		<title>KLT and the Power of Video in Marketing</title>
		<link>https://vaforrealestate.com/know-like-trust/</link>
		
		<dc:creator><![CDATA[Pamela Cendejas]]></dc:creator>
		<pubDate>Tue, 20 Apr 2021 20:24:45 +0000</pubDate>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Marketing Your Business]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<guid isPermaLink="false">https://vaforrealestate.com/?p=4535</guid>

					<description><![CDATA[<p>What is KLT? &#8211; KLT stands for know, like, and trust. It is one of the oldest and most tried-and-proven sales methods in existence. It&#8217;s the power of persuading people by exploiting how the human mind works. Regardless of where</p>
<p>The post <a href="https://vaforrealestate.com/know-like-trust/">KLT and the Power of Video in Marketing</a> appeared first on <a href="https://vaforrealestate.com">Second Self Virtual Assistance</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-image size-large"><img decoding="async" width="550" height="309" src="https://vaforrealestate.com/wp-content/uploads/2021/04/know-like-trust.png" alt="Know - Like - Trust and the Power of Video" class="wp-image-4541" srcset="https://vaforrealestate.com/wp-content/uploads/2021/04/know-like-trust.png 550w, https://vaforrealestate.com/wp-content/uploads/2021/04/know-like-trust-300x169.png 300w" sizes="(max-width: 550px) 100vw, 550px" /></figure>



<p><strong>What is KLT?</strong> &#8211; KLT stands for know, like, and trust. It is one of the oldest and most tried-and-proven sales methods in existence.  It&#8217;s the power of persuading people by exploiting how the human mind works. Regardless of where we come from, our backgrounds, or how we look, we are all pretty much the same at our core. Therefore, we can be persuaded in much the same way as anyone else.</p>



<p>For someone to make a decision to contact you and ultimately do business with you, they need to feel they can trust you. To build that trust, people must feel that they know enough about the product, and they have to like the product. These two factors flow together. Somebody has to know something and be familiar enough to like it and trust the brand or specific solution.</p>



<p><strong>KLT and the Power of Video</strong> </p>



<ul class="wp-block-list"><li><strong>K (Know)</strong> &#8211; You can set up a video that is all about the “L” part of the equation. This video teaches people to like a particular method of solving a problem.</li></ul>



<ul class="wp-block-list"><li><strong>L (Like)</strong> &#8211; You can also set up a video to play before it that focuses on the “K” part of the equation. This is the video that gives people knowledge regarding how to solve a problem and the different options available. This leads to the “L” video, which makes them like a particular option.</li></ul>



<ul class="wp-block-list"><li><strong>T (Trust) </strong>&#8211; You can create the “T” video, which stands for trust. This trust video teaches people to trust a specific method because of case studies or facts.</li></ul>



<p>Line up your videos the right way. Show your viewers the right video at the right time.  Give them the message they need to make an informed choice.</p>



<p>Persuade people with video. It&#8217;s one of the most powerful ways to convert using the KLT  (know, like, trust) sales system.</p>
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		<title>Why You Need to Use Video on Your Website</title>
		<link>https://vaforrealestate.com/video-on-website/</link>
		
		<dc:creator><![CDATA[Pamela Cendejas]]></dc:creator>
		<pubDate>Wed, 07 Apr 2021 19:43:40 +0000</pubDate>
				<category><![CDATA[Marketing Your Business]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[video benefits]]></category>
		<guid isPermaLink="false">https://vaforrealestate.com/?p=4528</guid>

					<description><![CDATA[<p>Driving maximum traffic to their website and optimizing search engine rankings is an online marketer&#8217;s goal. Competition is fierce. Being able to stand head and shoulder above your competition is essential. Videos are one of the most effective ways to</p>
<p>The post <a href="https://vaforrealestate.com/video-on-website/">Why You Need to Use Video on Your Website</a> appeared first on <a href="https://vaforrealestate.com">Second Self Virtual Assistance</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-image size-large"><img decoding="async" width="550" height="309" src="https://vaforrealestate.com/wp-content/uploads/2021/04/Why-You-Need-to-Use-Video-on-Your-Website.png" alt="5 Reasons Why You Need to Use Video on Your Website" class="wp-image-4532" srcset="https://vaforrealestate.com/wp-content/uploads/2021/04/Why-You-Need-to-Use-Video-on-Your-Website.png 550w, https://vaforrealestate.com/wp-content/uploads/2021/04/Why-You-Need-to-Use-Video-on-Your-Website-300x169.png 300w" sizes="(max-width: 550px) 100vw, 550px" /></figure>



<p>Driving maximum<a href="https://vaforrealestate.com/maximize-website-traffic/" target="_blank" rel="noreferrer noopener"> traffic to their website</a> and optimizing search engine rankings is an online marketer&#8217;s goal. Competition is fierce. Being able to stand head and shoulder above your competition is essential.</p>



<p>Videos are one of the most effective ways to attract potential customers. Here are a few of the ways you can do that.</p>



<ul class="wp-block-list"><li><strong>Videos help you personalize your marketing efforts</strong> &#8211; One of the major drawbacks of online businesses is that you never know the person you are doing business with. Some people are reluctant to enter into deals with people they don&#8217;t know. Posting videos on your website helps you personalize your marketing efforts. Creating an introduction video allows you to promote your business while making the potential customer feel comfortable.</li></ul>



<ul class="wp-block-list"><li><strong>Videos help with search engine rankings &#8211; </strong>Just like<strong> </strong>effective textual content provides your website a high SEO ranking, adding a video to your website will multiply its popularity. Search engines are an integral part of search engine result pages. Google already factors high rankings to websites with online video content. This makes it possible for potential clients to easily locate your site and its video content.</li></ul>



<ul class="wp-block-list"><li><strong>Videos foster sales</strong> &#8211; Effective<a href="https://vaforrealestate.com/list-of-real-estate-support-services/videos-slideshows-powerpoint-presentations/" target="_blank" rel="noreferrer noopener"> promotional videos</a> can help you increase your sales. Video testimonials are a powerful source of generating online sales. Viewers consider the testimonials more reliable. Informative videos offer complete information about products features and can be instrumental for an instant buying decision.</li></ul>



<ul class="wp-block-list"><li><strong>Videos enhance your company&#8217;s reputation &#8211; </strong>Well-prepared content with top-quality editing, graphics, and sound effects impress your visitors. Increase the popularity of your website and improve your overall reputation with video.</li></ul>



<ul class="wp-block-list"><li><strong>Videos foster trust</strong> &#8211; As the quote goes, &#8220;seeing is believing&#8221;. Online videos are a source for developing customer trust. Customer feedback, reviews, and testimonials remove fear and hesitation from potential clients. Trust and confidence in you, your company, and the products you sell are developed.</li></ul>



<p>After reading these five reasons, you can now see why you need videos on your website.</p>



<p><strong>You may also be interested in reading:</strong></p>



<p><a href="https://vaforrealestate.com/video-marketing-on-social-media/" target="_blank" rel="noreferrer noopener">Video Marketing: How to Successfully Market to Social Media</a></p>



<p><a href="https://vaforrealestate.com/video-marketing/" target="_blank" rel="noreferrer noopener">Catch the Video Marketing Wave</a></p>



<h4 class="wp-block-heading">FREE Video Production and Marketing e-Course</h4>



<p>This Video Production and Marketing e-Course walks you step-by-step through every part of the production process, including marketing. Download for free now!</p>


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		<title>Video Marketing: How to Successfully Market to Social Media</title>
		<link>https://vaforrealestate.com/video-marketing-on-social-media/</link>
		
		<dc:creator><![CDATA[Pamela Cendejas]]></dc:creator>
		<pubDate>Wed, 06 Jan 2021 00:15:26 +0000</pubDate>
				<category><![CDATA[Marketing Your Business]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[article to video tools]]></category>
		<category><![CDATA[how to create videos]]></category>
		<category><![CDATA[video marketing strategies]]></category>
		<guid isPermaLink="false">https://vaforrealestate.com/?p=4296</guid>

					<description><![CDATA[<p>Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts. ~James Wedmore Video Marketing: How to Successfully Market to Social Media Article -to-Video Tools &#8211; Using article-to-video tools</p>
<p>The post <a href="https://vaforrealestate.com/video-marketing-on-social-media/">Video Marketing: How to Successfully Market to Social Media</a> appeared first on <a href="https://vaforrealestate.com">Second Self Virtual Assistance</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"><p>Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts. ~<a href="https://www.jameswedmoretraining.com/" target="_blank" rel="noreferrer noopener nofollow">James Wedmore</a></p></blockquote>



<figure class="wp-block-image size-large"><img decoding="async" width="560" height="315" src="https://vaforrealestate.com/wp-content/uploads/2021/01/Video-Marketing-560.png" alt="Video Marketing: How to Successfully Market to Social Media" class="wp-image-4309" srcset="https://vaforrealestate.com/wp-content/uploads/2021/01/Video-Marketing-560.png 560w, https://vaforrealestate.com/wp-content/uploads/2021/01/Video-Marketing-560-300x169.png 300w" sizes="(max-width: 560px) 100vw, 560px" /></figure>



<h3 class="wp-block-heading">Video Marketing: How to Successfully Market to Social Media</h3>



<p><strong>Article -to-Video Tools</strong> &#8211; Using article-to-video tools don&#8217;t work well for <a href="https://vaforrealestate.com/list-of-real-estate-support-services/social-media-marketing/" target="_blank" rel="noreferrer noopener">social media video marketing</a>. On social media, people are following your brand. People talk about it and it starts developing a reputation.   These tools may have their place. Keep in mind, however, that they are only regurgitating your written word into a different format. Successfully marketing to social media networks needs more.</p>



<p><strong>Here are three video marketing tips.</strong></p>



<ul class="wp-block-list"><li><strong>Your Videos Must Enhance Your Written Content</strong> &#8211; Your video should offer something extra. It needs to enhance your written content.  People are getting value from your written content. Its value is taken to a whole new level when they watch your video. It helps the viewer reach their &#8220;aha&#8221; moment. </li></ul>



<ul class="wp-block-list"><li><strong>It Must Create a Bond Between Your Text and Your Video Content</strong> &#8211; Your video should not present information as though your post or article doesn&#8217;t exist. In other words, mention your article, post, or social media accounts in your video. Likewise mention the video in your article, post, and social media accounts. That way your audience will realize that you&#8217;re giving them something different. It&#8217;s the same information but there&#8217;s added value. You&#8217;re not just distributing the same thing across a lot of channels.</li></ul>



<ul class="wp-block-list"><li><strong>Engage and Incentivize Your Audience </strong>&#8211; The more your audience engages with your materials, the more incentivized they feel.  They know you are paying attention to them. In your video, you could say something like, “Leave a comment and I will create a video based on the most popular ideas.” That&#8217;s how you get your audience to become emotionally invested in what you do. To a certain extent, they become co-creators and partners with you. There&#8217;s no better way to get your point across than video.</li></ul>



<p>Successfully <a href="https://vaforrealestate.com/list-of-real-estate-support-services/videos-slideshows-powerpoint-presentations/" target="_blank" rel="noreferrer noopener">market your videos</a> to your social media networks. Enhance your content with videos, create a bond with your audience, and engage and incentivize them to get to know your brand better.</p>



<p><strong>You Might Also Enjoy Reading:</strong></p>



<p><a href="https://vaforrealestate.com/video-marketing/" target="_blank" rel="noreferrer noopener">Catch the Video Marketing Wave</a></p>



<p>T<a href="https://vaforrealestate.com/video-marketing-for-camera-shy/" target="_blank" rel="noreferrer noopener">he Importance of Video Marketing Even if You&#8217;re Camera Shy</a></p>



<p><a href="https://vaforrealestate.com/video-marketing-success-checklist/" target="_blank" rel="noreferrer noopener">Video Marketing Success Checklist</a></p>



<h3 class="wp-block-heading">Free Video Production and Marketing e-Course</h3>


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		<title>Video Creation and Marketing: Content and Production Checklists</title>
		<link>https://vaforrealestate.com/video-content-and-production/</link>
		
		<dc:creator><![CDATA[Pamela Cendejas]]></dc:creator>
		<pubDate>Tue, 18 Aug 2020 22:37:24 +0000</pubDate>
				<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[video content]]></category>
		<category><![CDATA[video creation]]></category>
		<category><![CDATA[video creation strategies]]></category>
		<category><![CDATA[video marketing strategies]]></category>
		<guid isPermaLink="false">https://vaforrealestate.com/?p=3958</guid>

					<description><![CDATA[<p>Video Content and Production &#8211; Every video you create should be unique with quality content. There are some tried-and-true items that all videos should contain. All video production needs to create and follow a plan before they get started. Developing</p>
<p>The post <a href="https://vaforrealestate.com/video-content-and-production/">Video Creation and Marketing: Content and Production Checklists</a> appeared first on <a href="https://vaforrealestate.com">Second Self Virtual Assistance</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="576" src="https://vaforrealestate.com/wp-content/uploads/2020/08/Video-Creation-and-Marketing-1024x576.png" alt="Video Creation and Marketing: Content and Production Checklist" class="wp-image-3965" srcset="https://vaforrealestate.com/wp-content/uploads/2020/08/Video-Creation-and-Marketing-1024x576.png 1024w, https://vaforrealestate.com/wp-content/uploads/2020/08/Video-Creation-and-Marketing-300x169.png 300w, https://vaforrealestate.com/wp-content/uploads/2020/08/Video-Creation-and-Marketing-768x432.png 768w, https://vaforrealestate.com/wp-content/uploads/2020/08/Video-Creation-and-Marketing-1536x864.png 1536w, https://vaforrealestate.com/wp-content/uploads/2020/08/Video-Creation-and-Marketing-2048x1152.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p><strong>Video Content and Production</strong> &#8211; Every video you create should be unique with quality content.  There are some tried-and-true items that all videos should contain. All video production needs to create and follow a plan before they get started. <a href="https://vaforrealestate.com/video-marketing/" target="_blank" rel="noreferrer noopener">Developing a plan</a> and following that plan is what leads to success.</p>



<p><strong>What All Videos Should Contain</strong>:</p>



<ul class="wp-block-list"><li><strong>Hook </strong>&#8211; A hook is the first few sentences written to grab the viewers&#8217; attention upfront. It&#8217;s what makes them want to keep watching.</li></ul>



<ul class="wp-block-list"><li><strong>Graphic Intro </strong>&#8211; Include your channel name, logo, and title of the video. Make it short and sweet. </li></ul>



<ul class="wp-block-list"><li><strong>Thumbnail </strong>&#8211; Create thumbnails that speak to your video&#8217;s content.  Thumbnails give you control instead of relying on the marketing channel to choose for you.</li></ul>



<ul class="wp-block-list"><li><strong>Search Engine Optimization</strong> &#8211; Optimize your video&#8217;s title with the proper keywords. This will help direct viewers to your video. Viewers will likely not click your video is your title doesn&#8217;t tell them what they&#8217;re going to watch.</li></ul>



<ul class="wp-block-list"><li><strong>Ask Viewers to Like, Share, Comment, and Subscribe to Your Channel </strong>&#8211; Add a friendly reminder at some point in your video to like, share, comment, and subscribe to your channel. This helps you grow your audience quicker.</li></ul>



<ul class="wp-block-list"><li><strong>Call to Action </strong>&#8211; Be sure to include instructions about what the viewers should do next.  It wraps up your video and shows your viewers what they should do next; make a purchase, give you a call, sign up for a list, etc. </li></ul>



<ul class="wp-block-list"><li><strong> Audio </strong>&#8211; Be sure people can clearly hear your voice. Listen to see that you&#8217;re not speaking too loud, too soft, or in the wrong tone. Check for background noises such as ceiling fans, people, and outside activities.  If you include music, be sure it is consistent with your content and is not copyrighted.</li></ul>



<ul class="wp-block-list"><li><strong>Lighting</strong> &#8211; Make sure your video is clear without shaking. Purchase lights for both indoor and outdoor use. Do your research to find out what will work best for you.</li></ul>



<p><strong>The Six Stages of Making A Video</strong></p>



<p><a href="https://vaforrealestate.com/list-of-real-estate-support-services/videos-slideshows-powerpoint-presentations/" target="_blank" rel="noreferrer noopener">Video creation</a> is unique to the person creating it. Now that you know what should be included in your video, follow this checklist to learn how to put your plan into action.</p>



<ul class="wp-block-list"><li><strong>Pre-Production</strong> &#8211; Create an outline and timeline on when you would like to finish each part of the video. Include your own and your team’s schedule, and the time you will need to edit. Make sure to add extra time where it is reasonable to extend, especially during editing time or filming big scenes. Includes items that need to be purchased, if any, for the video – anything you need to come up with for the video and its content.</li></ul>



<ul class="wp-block-list"><li><strong>Have a Script </strong>&#8211; A script is a chronological outline of events in the recording that includes characters, dialogue, scenes, and even camera directions. As you read a script, you should be able to envision the video before it is even recorded.</li></ul>



<ul class="wp-block-list"><li><strong>Filming</strong> &#8211; Hit record and following your script. Make sure you get every angle you need and that you ensure that your lighting and audio are good as you go.</li></ul>



<ul class="wp-block-list"><li><strong>Editing </strong>&#8211; Keep using your script to help guide you to where you want to guide your audience. This will speed up your editing process.</li></ul>



<ul class="wp-block-list"><li><strong>Upload </strong>&#8211; Once your video is ready to go, it is time to <a href="https://www.youtube.com/" target="_blank" rel="noreferrer noopener">upload it</a> so your viewers can see it. Remember to fill in all the details in the description box so that search engines find you.</li></ul>



<ul class="wp-block-list"><li><strong>Distribution and Marketing </strong>&#8211; Once your video is uploaded, you will need to market it.<a href="https://vaforrealestate.com/video-marketing/" target="_blank" rel="noreferrer noopener"> Creating the video and uploading it</a> are only the first steps. Without marketing, no one will know it&#8217;s even there. </li></ul>



<p>Planning your video, making the video, editing the video, and eventually uploading and marketing your video to your audience may seem like a lot of work.  (And it is.) However, if you set up a consistent schedule and follow your plan, you’ll get a lot more done than you may realize or think you’re capable of doing.</p>



<p><strong>BONUS:</strong> Want to get more detailed step-by-step Video Production and Marketing information?  Sign up  and get your <a href="https://vaforrealestate.com/video-production-ecourse-2/" target="_blank" rel="noreferrer noopener">e-course download</a>.</p>



<p><strong>Know how important video creation and marketing are but just don&#8217;t have the time? We can help. Complete this form and we&#8217;ll give you a call.</strong> <strong>We&#8217;ll create a Plan of Action to get to you started.</strong></p>


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		<item>
		<title>Digital Marketing for Super-Busy Real Estate Professionals</title>
		<link>https://vaforrealestate.com/digital-marketing-real-estate/</link>
		
		<dc:creator><![CDATA[Pamela Cendejas]]></dc:creator>
		<pubDate>Wed, 12 Aug 2020 19:54:19 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing Your Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[digital marketing for real estate]]></category>
		<category><![CDATA[digital marketing virtual assistant]]></category>
		<guid isPermaLink="false">https://vaforrealestate.com/?p=3946</guid>

					<description><![CDATA[<p>Creating content is time-consuming. Even if you’re a fast writer or you’ve got someone on your team who churns out quality content like a robot, it will still take up valuable time. If you’re not willing to spend all your</p>
<p>The post <a href="https://vaforrealestate.com/digital-marketing-real-estate/">Digital Marketing for Super-Busy Real Estate Professionals</a> appeared first on <a href="https://vaforrealestate.com">Second Self Virtual Assistance</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-image size-large"><a href="https://vaforrealestate.com/digital-marketing-real-estate"><img decoding="async" width="1024" height="576" src="https://vaforrealestate.com/wp-content/uploads/2020/08/Digital-Marketing-for-Super-Busy-Real-Estate-Professionals-1024x576.png" alt="Digital Marketing for Super Busy Real Estate Professionals" class="wp-image-3953" srcset="https://vaforrealestate.com/wp-content/uploads/2020/08/Digital-Marketing-for-Super-Busy-Real-Estate-Professionals-1024x576.png 1024w, https://vaforrealestate.com/wp-content/uploads/2020/08/Digital-Marketing-for-Super-Busy-Real-Estate-Professionals-300x169.png 300w, https://vaforrealestate.com/wp-content/uploads/2020/08/Digital-Marketing-for-Super-Busy-Real-Estate-Professionals-768x432.png 768w, https://vaforrealestate.com/wp-content/uploads/2020/08/Digital-Marketing-for-Super-Busy-Real-Estate-Professionals-1536x864.png 1536w, https://vaforrealestate.com/wp-content/uploads/2020/08/Digital-Marketing-for-Super-Busy-Real-Estate-Professionals-2048x1152.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>



<p>Creating content is time-consuming. Even if you’re a fast writer or you’ve got someone on your team who churns out quality content like a robot, it will still take up valuable time. If you’re not willing to spend all your energy creating content, think about leaving it to the experts. </p>



<p>Outsourcing is a great solution for a busy real estate professional to keep their digital marketing strategy seamlessly moving forward. The cost of outsourcing varies but when you&#8217;re too busy taking care of your business, outsourcing is a great investment. </p>



<p><strong>Here are some tips to help you outsource successfully.</strong></p>



<ul class="wp-block-list"><li><strong>Choose the Right Company</strong> &#8211; Choose a company with <a href="https://vaforrealestate.com/content-development-and-marketing/" target="_blank" rel="noreferrer noopener">digital marketing experience</a>.  Make sure they understand your profession and can create digital content that matches your specific needs and language. It&#8217;s a general consensus that you get what you pay for. So, be sure the company you choose will meet your standards.</li><li><strong>Be Clear About What You Want </strong>&#8211; Vague instructions will lead to poor results. Be clear about what kind of digital marketing you need. Your Virtual Assistant wants to meet and exceed your expectations. Being clear in the beginning will get the results you want.</li><li><strong>Freelancers are Not Employees </strong>&#8211; Outsourcing your digital marketing means that you are hiring a company just like any other; IDX provider, virtual tour companies, website developers, etc. They are not employees. You don&#8217;t have to create a special workspace, pay for insurance, taxes or any other costs. </li><li> <strong>Have a Contract or a Plan </strong>&#8211; A <a href="https://vaforrealestate.com/free-consultation/" target="_blank" rel="noreferrer noopener">Plan of Action</a> will outline an agreement between you and your Virtual Assistant.  It clearly spells out what your expectations are and how your goals will be accomplished.</li><li><strong>Constructive Feedback </strong>&#8211; The digital marketing expert you choose appreciates your feedback. It helps them learn more about you, your business, how you work, and what your expectations are. It provides insight that helps with improving and creating content that fits your specific requirements.</li><li><strong>Build Long-Term Relationships </strong>&#8211; There are many very good digital marketing specialists to choose from. Building a long-term relationship with the one you choose helps build loyalty to your brand and comfort in working together as a team.</li></ul>



<p>When you find yourself feeling overwhelmed and under-staffed, consider the services of a digital marketing professional. Do what you do best. Leave the rest to someone else.</p>



<p><strong>Read these related articles</strong></p>



<ul class="wp-block-list"><li><a href="https://vaforrealestate.com/outsourcing-your-way-to-success/" target="_blank" rel="noreferrer noopener">Outsourcing Your Way to Success</a></li><li><a href="https://vaforrealestate.com/digital-marketing-techniques/" target="_blank" rel="noreferrer noopener">10 Digital Marketing Techniques: How to Increase Customer Engagement</a></li></ul>



<p><strong>You have questions. We have answers</strong>. <strong>Complete the form below and we&#8217;ll set up a time to talk.</strong></p>





<p><strong>Please feel free to call us anytime Monday through Friday between 9 am and 4 pm at 928-692-3235.</strong></p>
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		<title>How to Add Marketing Videos to  Social Media</title>
		<link>https://vaforrealestate.com/marketing-videos-to-social-media/</link>
		
		<dc:creator><![CDATA[Pamela Cendejas]]></dc:creator>
		<pubDate>Tue, 14 Jul 2020 21:52:56 +0000</pubDate>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[marketing videos on social media]]></category>
		<category><![CDATA[Promoting Videos on Social Media]]></category>
		<category><![CDATA[video marketing strategies]]></category>
		<guid isPermaLink="false">https://vaforrealestate.com/?p=3906</guid>

					<description><![CDATA[<p>Creating marketing videos is one thing. Getting exposure to them is quite another. Uploading your videos to one channel will limit that exposure. Here are the channels you&#8217;ll get the greatest benefit from as well as &#8220;how-to&#8221; instructions&#8221;. YouTube &#8211;</p>
<p>The post <a href="https://vaforrealestate.com/marketing-videos-to-social-media/">How to Add Marketing Videos to  Social Media</a> appeared first on <a href="https://vaforrealestate.com">Second Self Virtual Assistance</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-video"><video height="1260" style="aspect-ratio: 2240 / 1260;" width="2240" controls src="https://vaforrealestate.com/wp-content/uploads/2020/07/How-to-Add-Your-Marketing-Videos.mp4"></video></figure>



<p>Creating marketing videos is one thing. Getting exposure to them is quite another. Uploading your videos to one channel will limit that exposure. Here are the channels you&#8217;ll get the greatest benefit from as well as &#8220;how-to&#8221; instructions&#8221;.</p>



<h4 class="wp-block-heading">YouTube &#8211; The Obvious Choice</h4>



<p><a href="https://www.youtube.com/" target="_blank" aria-label="undefined (opens in a new tab)" rel="noreferrer noopener">YouTube</a> is the second most visited website on the planet. It also doubles as a search engine because all videos are indexed by Google. To get started:</p>



<ul class="wp-block-list"><li>Log on to your YouTube account and click the &#8220;upload video&#8221; tab. It&#8217;s located as a dropdown menu under the movie camera icon at the top-right of your screen.</li><li>Click on the “select file” button, locate your marketing video, and double-click on it to start uploading it.</li><li>You can start customizing your video while it uploads. First, enter the video title, and then the video description. Now select or upload a thumbnail. Now select whether the video “is made for kids” or “it’s not made for kids”.</li><li>Click on “more options” and enter your niche keywords into the “tags” field. Additional settings you can configure include language, subtitles, recording date and location, license distribution, category, and comments and ratings. You can click on “next” after configuring these settings.</li><li>In the next screen, you can add video elements such as end screens or cards to promote other content.</li><li>Click on next to configure visibility. First, click on the “publish now” tab and select “public”. If you want to publish your video on a later date, simply click on the “schedule” tab and select the date using the calendar functions. Now that you are done uploading and configuring your video, click on “publish” to finish.</li></ul>



<h4 class="wp-block-heading">Vimeo &#8211; Most Popular Video Streaming Choice</h4>



<p><a href="https://vimeo.com/" target="_blank" aria-label="undefined (opens in a new tab)" rel="noreferrer noopener">Vimeo</a> is the second most popular dedicated video streaming site. With over 170 million active users, it will help you expose your brand to a more focused audience of content professionals and creative types. It also offers its users an ad-free experience. Here&#8217;s how to get started:</p>



<ul class="wp-block-list"><li>Log into your account and click on the &#8220;upload&#8221; button.</li><li>On the following page, click on the &#8220;choose files&#8221; button, locate your video, and upload it.</li><li>Customize your video but entering the title and the video description.</li><li>Click the &#8220;privacy&#8221; menu button and make sure it&#8217;s set to &#8220;anyone can see this video&#8221;.</li><li>Select the language of your video.</li><li>Enter your niche keywords into the &#8220;tags&#8221; field and select &#8220;all audiences&#8221; under &#8220;content rating&#8221;.</li><li>Click on the “save” button. </li></ul>



<h4 class="wp-block-heading">Facebook &#8211; The King of Social Media Sites</h4>



<p><a href="https://www.facebook.com/" target="_blank" aria-label="undefined (opens in a new tab)" rel="noreferrer noopener">Facebook </a>is one of an extremely active website. The Facebook algorithm boosts video posts that are native to the platform. This means your best choice is to upload them instead of sharing them from other sources.  It couldn&#8217;t be easier.</p>



<ul class="wp-block-list"><li>Go to your Facebook account and click on the “photo/video” button located in the “create post” section.</li><li>Locate your marketing video and double-click on it to upload it.</li><li>Add a caption to describe the video into the “say something about this video” field, and then click on the “post” button.</li></ul>



<h4 class="wp-block-heading">Twitter &#8211; The Most Engaging Social Media Site</h4>



<p>If your goal is to boost your brand and go viral, Twitter could be your best bet. Super simple to do!</p>



<ul class="wp-block-list"><li>Go to your Twitter account and click on the “compose tweet” icon.</li><li>Click on the gallery icon.</li><li>Locate your video, and double click on it to upload it.</li><li>Add your video title and description into the text field. Make sure that your title and description don’t exceed 280 characters.</li><li>Click on “tweet” to post your video!</li></ul>



<h4 class="wp-block-heading">Instagram &#8211; A Visual Discovery Website</h4>



<p><a href="https://www.instagram.com/" target="_blank" aria-label="undefined (opens in a new tab)" rel="noreferrer noopener">Instagram</a> is the choice of video marketers from around the world. Users go there for the images and videos. Here&#8217;s how  to upload a video to Instagram:</p>



<ul class="wp-block-list"><li>Go to the app while logged in to your account and tap on the “plus” icon.</li><li>Locate and select your marketing video from your gallery and tap on “next”.</li><li>Customize your video using Instagram’s editing options and tap on “next” to continue.</li><li>Enter your caption into the text field, and then tap on “share”.</li></ul>



<h2 class="wp-block-heading">Tik Tok &#8211; The Newest Video Discovery App</h2>



<p>Tik Tok a great platform for marketers.  It allows you to expose your brand to a gigantic audience. Note that this platform is used mostly by the teenage and young adult demographic.</p>



<ul class="wp-block-list"><li>Open the app while logged in to your account.</li><li>Tap on the “plus” icon.</li><li>Tap on the “gallery” icon, locate your marketing video and tap on it to select it.</li><li>Click on the “next” button when prompted on the following screen.</li><li>Enter the title and caption of your video into the “describe your video” field. Make sure to add a hashtag symbol before each keyword.</li><li>Tap on “post” to upload it.</li></ul>



<p>Now you know how to add your marketing videos to the top 5<a aria-label="undefined (opens in a new tab)" href="https://vaforrealestate.com/list-of-real-estate-support-services/social-media-marketing/" target="_blank" rel="noreferrer noopener"> social media</a> channels. Get the most exposure for your videos. Practice makes perfect!</p>



<p><strong>Other Video Marketing Blogs:</strong></p>



<ul class="wp-block-list"><li><a href="https://vaforrealestate.com/video-marketing-for-camera-shy/" target="_blank" rel="noreferrer noopener">The Importance of Video Marketing Even if You’re Camera-Shy</a></li><li><a aria-label="undefined (opens in a new tab)" href="https://vaforrealestate.com/video-marketing/" target="_blank" rel="noreferrer noopener">Catch the Video Market Wave</a></li><li><a aria-label="undefined (opens in a new tab)" href="https://vaforrealestate.com/video-marketing-success-checklist/" target="_blank" rel="noreferrer noopener">Video Marketing Success Checklist</a></li></ul>



<h4 class="wp-block-heading">Need help? Complete the form below and we&#8217;ll contact you!</h4>





<p><br><br><br></p>



<p><br><br></p>
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		<title>The Importance of Video Marketing Even if You&#8217;re Camera-Shy</title>
		<link>https://vaforrealestate.com/video-marketing-for-camera-shy/</link>
		
		<dc:creator><![CDATA[Pamela Cendejas]]></dc:creator>
		<pubDate>Tue, 23 Jun 2020 23:18:02 +0000</pubDate>
				<category><![CDATA[Marketing Your Business]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[camera shy video marketing]]></category>
		<category><![CDATA[video marketing strategies]]></category>
		<category><![CDATA[ways to create a video]]></category>
		<guid isPermaLink="false">https://vaforrealestate.com/?p=3859</guid>

					<description><![CDATA[<p>There are many benefits of video marketing that make it super-important to get involved even if you’re camera-shy. Being camera-shy shouldn’t prevent you from benefiting from video marketing. If you knew that just by adding video to your marketing strategy</p>
<p>The post <a href="https://vaforrealestate.com/video-marketing-for-camera-shy/">The Importance of Video Marketing Even if You&#8217;re Camera-Shy</a> appeared first on <a href="https://vaforrealestate.com">Second Self Virtual Assistance</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="576" src="https://vaforrealestate.com/wp-content/uploads/2020/06/Camera-Shy-2-1024x576.png" alt="" class="wp-image-3869" srcset="https://vaforrealestate.com/wp-content/uploads/2020/06/Camera-Shy-2-1024x576.png 1024w, https://vaforrealestate.com/wp-content/uploads/2020/06/Camera-Shy-2-300x169.png 300w, https://vaforrealestate.com/wp-content/uploads/2020/06/Camera-Shy-2-768x432.png 768w, https://vaforrealestate.com/wp-content/uploads/2020/06/Camera-Shy-2-1536x864.png 1536w, https://vaforrealestate.com/wp-content/uploads/2020/06/Camera-Shy-2-2048x1152.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>There are many benefits of video marketing that make it super-important to get involved even if you’re camera-shy. Being camera-shy shouldn’t prevent you from benefiting from video marketing. If you knew that just by adding <a href="https://vaforrealestate.com/list-of-real-estate-support-services/videos-slideshows-powerpoint-presentations/" target="_blank" aria-label="undefined (opens in a new tab)" rel="noreferrer noopener">video to your marketing strategy</a> you could multiply your results, wouldn’t you do it? </p>



<p><strong>Here&#8217;s a list of video marketing benefits:</strong></p>



<ul class="wp-block-list"><li>Boosts <a href="https://visme.co/blog/brand-awareness/" target="_blank" rel="noreferrer noopener">brand awareness</a></li><li>Improves your online presence</li><li>Helps people get to know you</li><li>Enhances social media engagement</li><li>Builds trust with viewers</li><li>Improved search engine optimization (SEO)</li><li>Improve mobile presence</li><li>Helps explain difficult topics</li><li>High return on investment (ROI)</li></ul>



<p><strong>How to Make Great Videos Without Appearing in Them</strong></p>



<ul class="wp-block-list"><li><strong>Record Your Slides with a Voice-Over</strong> – Do a voice-over using your own natural voice. No one can see you and you will be talking about a topic you&#8217;re familiar with.</li><li><strong>Create Explainer Videos </strong>– Make an effective video without being in it. An explainer video explains a topic to your audience in a short and simple way. </li><li><strong>Tell a Story</strong> – When you want to make a video without being in it, focus more on the story. You’ll need to write the story, then perfect it so that it flows well. Get clips, images, animations, and/or text for the story and create it in pictures on MS PowerPoint. Then turn to a video with your voice-over story. </li><li><strong>Use Impressive Photography</strong> – Help your viewers to not get distracted from your message. the visuals Find amazing images that either you take or that you buy from a reputable stock photo company. There are many free images for download. Free resources include Pixabay, <a href="https://www.pexels.com/" target="_blank" rel="noreferrer noopener">Pexels</a>, and <a href="https://unsplash.com/" target="_blank" rel="noreferrer noopener">Unsplash</a>. You can purchase images at those sites as well. Just be careful of copyrights. You’d be amazed at the ways you can combine images to tell a story and get viewers. </li><li><strong>Share Your Screen</strong> – When you have something important to teach and sharing your screen is necessary to teach it, then that is what you should do. <a href="https://zoom.us/" target="_blank" aria-label="undefined (opens in a new tab)" rel="noreferrer noopener">Zoom.com</a> is a free service that helps accomplish this objective.</li><li><strong>Add Text to Your Videos</strong> – To make videos more interesting, consider adding text. It helps to cement the point you’re trying to make in the video. Be careful, though, of adding too much text if you plan to use the video in a Facebook advertisement.</li></ul>



<p><strong>Steps to Becoming a Confident Video Marketer</strong></p>



<ul class="wp-block-list"><li><strong>Know Your Goal &#8211; </strong>You may have a goal to build your email list. You could offer a short video-based email course introduced by one video or two, then require an email address to see more.  Another goal might be to solve one problem for your audience so that they want you to help them solve a bigger problem.</li><li><strong>Know Your Audience</strong> &#8211; What are their problems? What keeps them up at night? What excites them? What are their life goals, values, and fears? How does what you do address their issues and solve their problems?</li><li><strong>Develop Talking Points &#8211; Write down some basic points you</strong> want to talk about. Coordinate your talking points with your video. PowerPoint is an effective tool for creating a presentation, adding your voice-over, and perfecting your presentation.</li><li><strong>Keep it Short and Simple</strong> &#8211; Shorter videos are better than longer ones. Sixty seconds to ten minutes is a good length. If you need more time, consider breaking up your long videos into smaller ones to create a series.</li><li><strong>Be Yourself &#8211; Everyone Else is Taken</strong> &#8211; It doesn&#8217;t matter is your viewer has heard your message a hundred times, you could be the one who helps them &#8220;get it&#8221; just by being yourself.</li><li><strong>Practice Doesn&#8217;t Mean Perfection</strong> &#8211; Like most things, the more you do it, the more comfortable you’ll become. Be prepared, be confident, and create a noteworthy presentation. However, don&#8217;t get so wrapped up in making sure it&#8217;s perfect. Otherwise, you may never finish creating your video.</li></ul>



<p><strong>If Your Start Today</strong></p>



<p>If you start today and create just one video per week by this time next year you’ll have 52 videos under your belt, a larger email list, and you’ll be more comfortable &#8211; whether you appear in the video or not.</p>



<p><strong>Extra Credit Reading</strong></p>



<ul class="wp-block-list"><li><a aria-label="undefined (opens in a new tab)" href="https://vaforrealestate.com/video-marketing/" target="_blank" rel="noreferrer noopener">Catch the Video Marketing Wave</a></li><li><a aria-label="undefined (opens in a new tab)" href="https://vaforrealestate.com/video-marketing-success-checklist/" target="_blank" rel="noreferrer noopener">Video Marketing Success Checklist</a></li></ul>



<h2 class="wp-block-heading">Contact Us</h2>


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		<title>Catch the Video Marketing Wave</title>
		<link>https://vaforrealestate.com/video-marketing/</link>
		
		<dc:creator><![CDATA[Pamela Cendejas]]></dc:creator>
		<pubDate>Tue, 26 May 2020 20:15:35 +0000</pubDate>
				<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[video marketing checklist]]></category>
		<category><![CDATA[video marketing strategies]]></category>
		<category><![CDATA[video marketing trends]]></category>
		<guid isPermaLink="false">https://vaforrealestate.com/?p=3828</guid>

					<description><![CDATA[<p>The Video Marketing Wave Video marketing is a fantastic vehicle for creating brand awareness, confidence, and trust in you and your products. Videos increase the amount of time a visitor or viewer spends on your website. Therefore, Google loves a</p>
<p>The post <a href="https://vaforrealestate.com/video-marketing/">Catch the Video Marketing Wave</a> appeared first on <a href="https://vaforrealestate.com">Second Self Virtual Assistance</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-image size-large"><img decoding="async" width="560" height="315" src="https://vaforrealestate.com/wp-content/uploads/2020/05/Catch-the-Video-Marketing-Wave.png" alt="Catch the Video Marketing Wave" class="wp-image-3831" srcset="https://vaforrealestate.com/wp-content/uploads/2020/05/Catch-the-Video-Marketing-Wave.png 560w, https://vaforrealestate.com/wp-content/uploads/2020/05/Catch-the-Video-Marketing-Wave-300x169.png 300w" sizes="(max-width: 560px) 100vw, 560px" /></figure>



<h4 class="wp-block-heading">The Video Marketing Wave</h4>



<p>Video marketing is a fantastic vehicle for creating brand awareness, confidence, and trust in you and your products. Videos increase the amount of time a visitor or viewer spends on your website. Therefore, Google loves a well-placed and optimized video.</p>



<p><strong>What Is Video Marketing All About?</strong></p>



<ul class="wp-block-list"><li>Videos are one of the best tools available that will reach a large number of users at once.</li><li>Video marketing is used to publicize and market your services, brand, and products.</li><li>According to the latest statistics, 72% of people prefer to learn about a product or service by watching a video instead of reading about it.</li><li>More than 70% of surveyed consumers say that a video was more likely to persuade them to make a purchase or contact the company.</li></ul>



<p><strong>How to Advertise Your Videos for Free</strong></p>



<ul class="wp-block-list"><li><a rel="noreferrer noopener" href="https://vaforrealestate.com/list-of-real-estate-support-services/social-media-marketing/" target="_blank">Promote your videos on social media</a></li><li>Send your marketing videos to your email subscribers</li><li>Comment on other niche channels on YouTube</li></ul>



<p><strong>The Most Important Metrics to Track</strong></p>



<ul class="wp-block-list"><li>Goals and results</li><li>How many people view your video</li><li>Social sharing and comments</li><li>How many times viewers watched your entire video</li><li>Click-through rate</li><li>Conversion rate</li><li>Bounce rate and how much time was spent on a page</li></ul>



<h4 class="wp-block-heading">Do&#8217;s and Don&#8217;ts of Video Marketing</h4>



<p><strong>DO</strong></p>



<ul class="wp-block-list"><li>Include a powerful intro</li><li>Be fun</li><li>Use a catchy title</li><li>Use keywords to tag your video</li><li>Make short videos</li><li>Be the expert &#8211; instill confidence</li><li>Use a good microphone</li><li>Ask your followers questions </li><li>Include a Call to Action</li><li>Use tutorial videos</li><li>Add &#8220;share&#8221; buttons&#8221; to your video</li><li>Pin your promotional video to the top of your Pinterest and Facebook page</li></ul>



<p><strong>DON&#8217;T</strong></p>



<ul class="wp-block-list"><li>Don&#8217;t be boring</li><li>Don&#8217;t be so preoccupied with perfection that your video never gets completed</li><li>Don&#8217;t forget that production quality matters</li><li>Don&#8217;t completely focus on sales</li><li>Don&#8217;t forget to use analytics</li><li>Don&#8217;t forget to add your video to all social platforms</li><li>Don&#8217;t be disappointed  if you don&#8217;t immediately get the results you want</li><li>Don&#8217;t promise anything you can&#8217;t deliver</li><li>Don&#8217;t make your videos too long</li></ul>



<p>Give <a rel="noreferrer noopener" href="https://vaforrealestate.com/list-of-real-estate-support-services/videos-slideshows-powerpoint-presentations/" target="_blank">video creation and marketing </a>a try. Use it to promote your business and products. </p>



<p>Check out our <a rel="noreferrer noopener" href="https://vaforrealestate.com/video-marketing-success-checklist/" target="_blank">Video Marketing Checklist</a>. Find out what to include in your video, how to keep them engaging, and the different <a rel="noreferrer noopener" href="https://vaforrealestate.com/list-of-real-estate-support-services/videos-slideshows-powerpoint-presentations/" target="_blank">kinds of videos to create</a>.</p>



<p><strong>Need help with your video creation and marketing?  We can help!</strong></p>



<h4 class="wp-block-heading">Need help with your video creation and marketing? We can help! Complete this form and we&#8217;ll get right back to you.</h4>


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