What is KLT? – KLT stands for know, like, and trust. It is one of the oldest and most tried-and-proven sales methods in existence. It’s the power of persuading people by exploiting how the human mind works. Regardless of where we come from, our backgrounds, or how we look, we are all pretty much the same at our core. Therefore, we can be persuaded in much the same way as anyone else.
For someone to make a decision to contact you and ultimately do business with you, they need to feel they can trust you. To build that trust, people must feel that they know enough about the product, and they have to like the product. These two factors flow together. Somebody has to know something and be familiar enough to like it and trust the brand or specific solution.
KLT and the Power of Video
- K (Know) – You can set up a video that is all about the “L” part of the equation. This video teaches people to like a particular method of solving a problem.
- L (Like) – You can also set up a video to play before it that focuses on the “K” part of the equation. This is the video that gives people knowledge regarding how to solve a problem and the different options available. This leads to the “L” video, which makes them like a particular option.
- T (Trust) – You can create the “T” video, which stands for trust. This trust video teaches people to trust a specific method because of case studies or facts.
Line up your videos the right way. Show your viewers the right video at the right time. Give them the message they need to make an informed choice.
Persuade people with video. It’s one of the most powerful ways to convert using the KLT (know, like, trust) sales system.