Video marketing success is not hard to achieve when you know a few facts. Find out what to include in your video, how to keep them engaging, and the different kinds of videos to create.

What to Include:

  • Attention-Grabbing Intro – Build your brand-recognition by starting your videos with a great intro.
  • High-Quality Images – As visual learners, most people learn more and are captivated longer by images.
  • Recommendations – When you find a great product that you think your viewers will like, add a recommendation.
  • Call to Action – Be sure to include a CTA at the end of your videos. Include a link to a corresponding landing page, web page, or any other resource you want them to visit.

Engaging Videos

  • Start with a Specific Topic – Get a clear picture in your mind of what you’re going to talk about. This keeps you on track and will be more engaging your audience.
  • Jot Down Talking Points – Consider 3 or 4 talking points you want to make during your video. Stick to your script.
  • Tackle the Highlights First – State your most important points first. Your viewers will know right away whether they want to continue to watch. They will also see your best points first.
  • Choose Your Time – Consistency is key to a successful video channel. Choose a specific time to add or update your videos and stick to it.
  • Not So Fast – The pace and pitch of your voice are important. Speak in a normal tone at a conversational pace.

Types of Traffic-Driving Videos

  • Sneak Peek – These teaser-type videos can be about anything from blog promos to Coming Soon listings.
  • Tutorials – Teach your viewers something specific. At the end of the video, provide a link to a corresponding blog post, sign-up form, landing page or webpage.
  • Make a List – Create a video that gives lists for a particular topic. Give your viewers a link that goes to a corresponding post, page or video with corresponding information.
  • Hacks – Provide tips that simplify your viewers’ lives. For example, “My #1 Hack for Cleaning Your Oven”.

Video marketing complements your email marketing efforts. It encourages likes and shares as well as clicks to your website. Search engines love them, too!

You might also enjoy reading:

7 Ways to Create Great Videos Even if You’re Extrovert-Challenged

Video Marketing Success Checklist