Catch the Video Marketing Wave

The Video Marketing Wave

Video marketing is a fantastic vehicle for creating brand awareness, confidence, and trust in you and your products. Videos increase the amount of time a visitor or viewer spends on your website. Therefore, Google loves a well-placed and optimized video.

What Is Video Marketing All About?

  • Videos are one of the best tools available that will reach a large number of users at once.
  • Video marketing is used to publicize and market your services, brand, and products.
  • According to the latest statistics, 72% of people prefer to learn about a product or service by watching a video instead of reading about it.
  • More than 70% of surveyed consumers say that a video was more likely to persuade them to make a purchase or contact the company.

How to Advertise Your Videos for Free

The Most Important Metrics to Track

  • Goals and results
  • How many people view your video
  • Social sharing and comments
  • How many times viewers watched your entire video
  • Click-through rate
  • Conversion rate
  • Bounce rate and how much time was spent on a page

Do’s and Don’ts of Video Marketing

DO

  • Include a powerful intro
  • Be fun
  • Use a catchy title
  • Use keywords to tag your video
  • Make short videos
  • Be the expert – instill confidence
  • Use a good microphone
  • Ask your followers questions
  • Include a Call to Action
  • Use tutorial videos
  • Add “share” buttons” to your video
  • Pin your promotional video to the top of your Pinterest and Facebook page

DON’T

  • Don’t be boring
  • Don’t be so preoccupied with perfection that your video never gets completed
  • Don’t forget that production quality matters
  • Don’t completely focus on sales
  • Don’t forget to use analytics
  • Don’t forget to add your video to all social platforms
  • Don’t be disappointed if you don’t immediately get the results you want
  • Don’t promise anything you can’t deliver
  • Don’t make your videos too long

Give video creation and marketing a try. Use it to promote your business and products.

Check out our Video Marketing Checklist. Find out what to include in your video, how to keep them engaging, and the different kinds of videos to create.

Need help with your video creation and marketing? We can help!

Need help with your video creation and marketing? We can help! Complete this form and we’ll get right back to you.

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Catch the Video Marketing Wave