There are many benefits of video marketing that make it super-important to get involved even if you’re camera-shy. Being camera-shy shouldn’t prevent you from benefiting from video marketing. If you knew that just by adding video to your marketing strategy you could multiply your results, wouldn’t you do it?
Here’s a list of video marketing benefits:
- Boosts brand awareness
- Improves your online presence
- Helps people get to know you
- Enhances social media engagement
- Builds trust with viewers
- Improved search engine optimization (SEO)
- Improve mobile presence
- Helps explain difficult topics
- High return on investment (ROI)
How to Make Great Videos Without Appearing in Them
- Record Your Slides with a Voice-Over – Do a voice-over using your own natural voice. No one can see you and you will be talking about a topic you’re familiar with.
- Create Explainer Videos – Make an effective video without being in it. An explainer video explains a topic to your audience in a short and simple way.
- Tell a Story – When you want to make a video without being in it, focus more on the story. You’ll need to write the story, then perfect it so that it flows well. Get clips, images, animations, and/or text for the story and create it in pictures on MS PowerPoint. Then turn to a video with your voice-over story.
- Use Impressive Photography – Help your viewers to not get distracted from your message. the visuals Find amazing images that either you take or that you buy from a reputable stock photo company. There are many free images for download. Free resources include Pixabay, Pexels, and Unsplash. You can purchase images at those sites as well. Just be careful of copyrights. You’d be amazed at the ways you can combine images to tell a story and get viewers.
- Share Your Screen – When you have something important to teach and sharing your screen is necessary to teach it, then that is what you should do. Zoom.com is a free service that helps accomplish this objective.
- Add Text to Your Videos – To make videos more interesting, consider adding text. It helps to cement the point you’re trying to make in the video. Be careful, though, of adding too much text if you plan to use the video in a Facebook advertisement.
Steps to Becoming a Confident Video Marketer
- Know Your Goal – You may have a goal to build your email list. You could offer a short video-based email course introduced by one video or two, then require an email address to see more. Another goal might be to solve one problem for your audience so that they want you to help them solve a bigger problem.
- Know Your Audience – What are their problems? What keeps them up at night? What excites them? What are their life goals, values, and fears? How does what you do address their issues and solve their problems?
- Develop Talking Points – Write down some basic points you want to talk about. Coordinate your talking points with your video. PowerPoint is an effective tool for creating a presentation, adding your voice-over, and perfecting your presentation.
- Keep it Short and Simple – Shorter videos are better than longer ones. Sixty seconds to ten minutes is a good length. If you need more time, consider breaking up your long videos into smaller ones to create a series.
- Be Yourself – Everyone Else is Taken – It doesn’t matter is your viewer has heard your message a hundred times, you could be the one who helps them “get it” just by being yourself.
- Practice Doesn’t Mean Perfection – Like most things, the more you do it, the more comfortable you’ll become. Be prepared, be confident, and create a noteworthy presentation. However, don’t get so wrapped up in making sure it’s perfect. Otherwise, you may never finish creating your video.
If Your Start Today
If you start today and create just one video per week by this time next year you’ll have 52 videos under your belt, a larger email list, and you’ll be more comfortable – whether you appear in the video or not.
Extra Credit Reading
The Importance of Video Marketing Even if You’re Camera-Shy