“Sooner or later, everything old is new again.” `Stephen King

Email Marketing- Everything Old is New Again

The trouble with online marketing is that it’s always changing, so much so that it’s hard to keep up. There’s always so much to do as well. How do you know what will really work, and what might be a waste of time and money?

Fortunately, some marketing methods have withstood the test of time and demonstrated that they can give users real results. 

As you start gearing up for your 2019 marketing strategy, let’s take a look at an old favorite, email marketing.

Email Marketing Strategy for 2019

After more than 20 years, certain email marketing practices stand out as the most successful.  Email marketing is alive and well and still converting prospects into customers like crazy – as long as you understand what your audience wants and needs.

Email marketing spending in the US is predicted to rise to more than $3 billion in 2019. Around 66% of users make a purchase after receiving an email, compared with only 20% for Facebook and 6% for Twitter. Around 50% of Pinterest users make a purchase of something they have seen on the site.

Email is also one of the most powerful tools for retaining customers. People access it from anywhere, including mobile phones, with more than half  of them opening plain text emails to see what’s new. Short emails of no more than 125 words work best.

In terms of technology, some companies report high success rates with interactive emails that are similar to their actual website. Having said that, some spam filters are still sensitive about images being sent via email, which is why plain text is more deliverable.


Personalization can boost clicks and conversions by around 10% and improve relationships with your customers. Having said that, you need to move beyond the usual “first_name” tokens to tagging users based on their interests. Surveys can help. So can greater segmentation.

Better Segmentation

If you have really large email lists, separate them out into one or more segmented lists and tag them using your email marketing platform technology. Ask them for more information as well, such as zip code or whatever else would be useful to know about your prospects to help you sell to them better. 


Weed out old content and add new emails to the series, for more contact points with your prospects and more links to relevant products they might be interested in.

Use this generic email marketing strategy to get ready for your 2019 email marketing campaigns.

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    Email Marketing: Everything Old is New Again