There are tons of articles written about how to get traffic to your website. That’s a start. But getting those visitors to return to your website is equally, if not more, important.
Repeat traffic helps with ad impressions, metrics, and search engine ranking. It’s worth even more when it comes to sales and conversions. Repeat visitors are more likely to come back to your website because they find value in your brand.
Quality and Value
The key to quality and high-value content is good content marketing. It’s likely your visitors will find your website by searching on Google. If their experience on your website is positive, they will start recognizing the brand and know where to find you on their return visit.
Well-optimized website content will score high in the search engine rankings. This helps bring visitors to your site through search terms.
Voice Activated Searches
According to SEJ Search Engine Journal, leading research firms are predicting that somewhere between 30 and 50 percent of all searches will be conducted via voice by 2020.
To optimize your website for voice-activated searches:
- Optimize your business listing
- Speed up your website
- Focus on asking and answering questions
- Test your search on various devices and see what results are generated
Tips to Follow
Use these quick tips to help gain repeat traffic:
- Develop a strong and recognizable brand
- Frequently and consistently post quality content.
- Include your brand in the SEO title
- Create a sense of community
- Incentivize return visits
- Encourage your social media following to visit your website
When it comes to social media be seen everywhere. Have a strong brand on every platform and post to all of them as frequently as you can. Social media provides a way to stay in touch with your visitors even after they’ve left your site. It’s a great way to continually draw them back to your website.
By doing these things, your visitors will remember your site, find it easily, and return often.
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