Wondering Why Website Content is So Important?
Remember the “Content is King!” mantra? In the long-forgotten past, we were encouraged to add copious amounts of content to our website. Later, we were encouraged to scale back for mobile viewing. Content is how we communicate with our viewers. Eliminating too much text can be a big mistake. Content is still king! Here’s why good website content is still so relevant.
Website Content Informs and Educates – The most effortless content is “how-to”, “why”, and other information that teaches your visitors something they may not have know. Teach your readers and provide solutions to their pain points.
Google Juice = Search Engine Optimization – Well-placed keywords attract search engines. Use appropriate search terms within the content to attract your visitors and search engines.
Inbound Links – When you do a good job organizing the content you want your audience to see on your website, other people will find it and link back to it. When you share that content with your social media followers, that also provides a link back to your content. But when you earn inbound links from other sites, especially authoritative sites, your ranking will go up, and so will your traffic because of it.
Content Encourages Engagement – When content is shared, it creates interaction with others as well as another inbound link to your site. You want to not only make the content look attractive, but you also want to ask them to share it. Your contacts get to know and trust you.
Create Potential Customers – Your website content can make money for you. It does this by bringing in traffic and educating your viewers. Persuade your viewers to become customers and join your list. Then, create marketing material directed to them and their specific needs.
Increase Your Authority – Content is a great way to prove your knowledge about a specific topic. When you show your readers that you are educated on a topic and can lead them to success as well as a solution to their problem, it will solidify your expert status to your audience.
Basis of Any Digital Marketing Strategy – All the digital marketing tactics like SEO, offering lead magnets, email marketing, social media marketing, PPC marketing, video marketing, and so forth are all content-based. Think about it. Everything you do to market your business is content-based.
Think about website content as an important marketing tool. Organize your website carefully. Use your content to its fullest potential.
You may also enjoy reading:
- There’s More to Content Marketing Campaigns Than Blogging
- 5 Tips for Choosing and Marketing Digital Content
If you need help with your website content and digital marketing, complete the following form and we’ll set up time to talk!
