Promoting your business on Facebook is an important part of your social media strategy. A Facebook page lets you promote your business. But, what about a Facebook group? Do you need a Facebook page or a Facebook group? The answer is both.
In order to make the most of your Facebook marketing strategy, you need to understand the differences and benefits of each of them.
A Facebook page is used to promote your business. Think of it as your storefront. It will include a call to action, a description of your business, branding, contact information, etc. You may also create settings so your followers can post on your page. However, you are more than likely going to do the majority of posting while they comment and react to it.
People can share what you post. This will then promote those posts to their own social networks. If you share a great post through a Facebook page, it may end up spreading virally across all the different social networks.
A Facebook Group is Different
A group does not allow people to share content with their networks. Instead, it allows them to view or create posts to the group. This involves them reading what you have written and/or starting conversations with other group members.
Facebook group posts are more often discussions with the community. These are assumed to be more personal and less promotional. They are also more likely to appear more prominently on the newsfeed.
There is Power in Each
A Facebook page allows you to create content that gets naturally shared and can include a call-to-action. A Facebook group will allow you to reach more people with each post. It will also facilitate more conversation.
Facebook Page AND Facebook Group
The question is not which one you should use, but how you can better use the two together to get the maximum effect. A Facebook page can be a great way to attract the attention of potential followers. You can then use it to get people to sign up for your Facebook group. This will allow you to “talk” with them more directly and increase engagement, driving more sales while building more loyalty and trust.