If we’ve learned anything during the COVID-19 pandemic, it’s that we have to get creative to stay in business. Holding virtual events is one way to keep a high profile for you and your business.
- Raises Your Profile and Visibility – Be the “go-to” expert in your industry. Gain credibility and trust by sharing your knowledge and expertise as well as other well-known experts. Building strong relationships with your peers is an excellent way to build your own skills.
- Builds a Community – Who’s your community? It’s loyal clients and other contacts who value what you have to offer. Those are also the people who will help you build credibility through reviews, referrals, and recommendations.
- Gets You Free Marketing – Invite guest speakers to your virtual event. They, in turn, will invite their contacts thus broadening your exposure.
- Creates More Opportunities – Expanding your network will automatically open new doors. You could be asked to write a guest blog post or be an attendee at someone else’s virtual event. These additional opportunities increase your exposure to contacts you may never have met before.
- Gives You Freedom – Your virtual event can be streamed from anywhere in the country or the world. Set a schedule that’s convenient for you and that everyone can participate in.
- Social Distancing is Not a Problem – There’s no limit to the number of people attending your virtual event. Another perk is that there are no flights, accommodations, meals, or staffing needed on your part.
- Creates Marketing Opportunities – Whether you’ve written a book, offer courses, or want to self-promote, virtual events are a great way to do it. Be direct and be brief. The last thing your attendees want is to listen to an infomercial the whole time.
- Proves Value – Virtual events can be cloned and kept evergreen. Leverage one event into another. Once your attendees are excited about your event, they will want to attend more.
Virtual Events aren’t new. However, it is a great way to keep your business moving forward in both good and challenging times. Think of your virtual event as an asset that will continue to bring you business.
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