“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.”
– Ramsay Leimenstoll
Creating a mailing list that is highly targeted and filled with engaged and interested readers takes a lot of time. Email marketing mistakes can bring your hard work to a halt. Some email marketing mistakes will destroy your chances of running any effective email marketing campaign.
Avoid These 4 Email Marketing Mistakes Like the Plague
Buying Email Lists
Buying lists is one of the 4 worst strategies when it comes to building a big mailing list. Buying leads is essentially buying ‘cold’ leads. They probably haven’t heard of your brand before and they never gave you permission to contact them. They will likely ignore your messages and may even report you as spam!
Offering Low-Quality Products
Selling or promoting a product you don’t 100% believe in will always come across in the way you present the message. People can tell whether you really believe in something or not. Providing only high-quality products and services will instill trust in your contacts. Satisfied contacts will continue to open your future emails.
Crickets
Another destructive behavior is to forget about your mailing list for an extended period of time. This might sound obvious, but it’s a mistake that a lot of people make. Forgetting to update your list allows your readers to become disinterested. They will forget who you are or why they followed you in the first place. When you send another new message, they’re not going to care!
Spamming
Spamming could mean sending too many messages or selling things that no one asked for. The key to good email marketing is to respect your audience. Take seriously the responsibility that comes with being able to access their inboxes. Always provide value and you’ll not only keep those hard-earned followers, but you’ll also continue to add to your list. For more information about spam laws, read the CAN-SPAM Act.
Avoid The 4 Email Marketing Mistakes Like the Plague!
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