One of the best features of Zoom is the webinar platform. It enables you to hold a large meeting with a lot of participants. Zoom is so popular it’s often used to describe any online webinar format. Use Zoom to share your valuable information and pitch a product or service to them.
The Zoom webinar service can be tailored to meet your growth plans. Zoom has a pricing structure starting with a free service There are also annual subscriptions ranging from $149.90 to $240. (at this writing ). Plan your budget in line with the webinars that you intend to hold.
Here’s how using Zoom will help your grow your business.
Webinars are a Soft-Sell Marketing Tool – Setting up your webinar correctly will provide no need for a hard-sell approach. Provide value to your attendees to encourage them to join your webinar. Tell them what they can expect to learn.
People that sign up for your webinar are already interested in what you’ll be sharing with them. For example, if you’re going to hold a webinar about getting more visitors to your website, then only interested people will join your webinar.
The offer you make needs to be directly related to the subject of your webinar. People are more likely to subscribe, call, visit or purchase your product since they’re already interested in the topic you’ve just talked about in your webinar.
Webinars Must Be Engaging – A well-planned and executed webinar will keep an audience engaged for much longer than a video. If someone decides to watch a long video, they know that they have the option to pause it and come back later. Some will never come back. A webinar is a live event with no pause option. If you use interaction in your webinars, most of the attendees will stay until the end. They will want to know what your offer is and how it can help them. The people that stay until the end will be more likely to make a purchase.
Webinars are Great for Lead Generation and New Customer Acquisition – When people register to attend your webinar, they will provide you with details such as their name and email address. This is a new lead for your business. You can follow up with those that do not make a purchase with email marketing later on.
Webinars Are Used for Instant KLT – KLT is “know like trust” which is essential for making sales. When you run good webinars, your audience will get to know you, like you, and trust you very quickly. This is why webinars are such an effective sales and marketing tool.
