Don’t Destroy Your Email Marketing Efforts
You can spend months or even years building a massive mailing list and create something that is highly targeted and filled with incredibly engaged and interested readers.
But while this is true, it still only takes a single message to bring your hard work crashing down! Some mistakes are so destructive that they can destroy your chances of running an effective email marketing campaign. Others will simply prevent you from making the progress you should be.
Check and see if any of these mistakes sound familiar.
Buying Links – Buying links is one of the worst strategies of all when it comes to building a big mailing list. The reason for this is that bought links are essentially still ‘cold’ leads. That means they haven’t heard of your brand before and they never permitted you to contact them. They will likely ignore your messages and may even report you as spam!
Selling Low-Quality Products – If you sell a product or promote a product that you don’t 100% believe in, it will always come across in the way that you present the message. People can tell whether you believe in something. If you don’t, they’ll feel as though you’re not trustworthy and are just trying to wring as much cash out of them as possible.
Going Quiet – Similarly destructive is to forget about your mailing list for an extended period. This might sound obvious, but it’s a mistake that a lot of people make – simply forgetting to update their list and allowing time for their readers to become disinterested. They’re likely to forget who you are or why they followed you in the first place.
Spamming – Spamming might mean sending too many messages or it might mean trying to sell things that no one asked for. The key to good email marketing is to respect your audience and take the responsibility that comes with being able to access their inboxes seriously.
Always provide value, or you’ll quickly lose those hard-earned followers.
