The marketing tools being offered by Google have been extensively used by marketers and media planners. The tools are ideal for online marketing activities. Any marketer, media planner or webmaster who is involved in promoting their websites or products on the Internet can find many benefits from these Google marketing tools.

Listed below are the important Google marketing tools.

Google Analytics: This tool is considered to be one of the premier tools of marketing. The function of Google Analytics is to give you a quick glimpse of your website by evaluating traffic, sources and evaluates what activities your visitors perform while on your site.

Google Sitemaps – Webmasters insert the newly designed pages to their websites through the Google Search Index function. The pages are in the XML format that is instantly uploaded to the website and eventually to Google.

Google Alerts – The role of Google Alerts is to inform you about the listing of your website or reveals your name by either person or site. You benefit by monitoring all your activities that are being performed on the internet.

According to Google, you can get emails when new results for a topic show up in Google Search. For example, you can get info about news, products, or mentions of your name.

Google Pay – “It enables quicker, safer checkout in apps and websites and makes it easy for customers to pay contactless with their phones. With a simple integration, you can access hundreds of millions of cards saved to Google Accounts and open up your business for more business. Plus, it’s free for you and your customers”.

Google Workspace – This is a paid subscription service with 4 different plans. You get a custom email for your business along with collaboration tools like Gmail, Calendar, Meet, Chat, Drive, Docs, Sheets, Slides, Forms, Sites, and more.

Google is an awesome place to find the right tools for your business. Many are invaluable and free. Use any of the five Google Tools listed above or do a search to find marketing tools best suited for your individual needs.

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Automation is one of the easiest ways to move your business forward. Your time is best spent doing what you do best…real estate. Getting bogged down with the administrative part of your business takes away from sales. Everything from your CRM program to digital marketing can be automated. And, it doesn’t have to cost you a fortune.

Here are 3 tools to help get you started.

MailChimp has made great strides in improving their marketing platform for small business. The Free-Forever plan allows you to add up to 2,000 contacts and send 12,000 emails per month. There’s a 2,000 email limit per 24-hours.

You are given access to tracking tools, contact tagging, list groups and segmentation, A/B Testing, reports, contact profiles, and more.

Create customized newsletters, flyers, notifications, and more.

HootSuite makes it easier to manage your social media accounts from one account. The free version allows you to maintain three social media accounts. These include your choice of Facebook, LinkedIn, Twitter, and Instagram.

Create posts in advance and schedule them for automatic posting. You can also engage with your audience through HootSuite if you choose.

Hubspot is an inbound marketing and sales automation tool. The free version includes a customer relationship management (CRM) system. It allows for email marketing and automation, lead generation, analytics, meeting scheduling, customer feedback, and ticketing.

Hubspot has a massive online community. This is a very well-regarded automation tool that can streamline marketing campaigns.

Automation tools can be expensive. These 3 free tools are a way to automate your business without breaking the bank. If you fit within their criteria, give them a try.

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Bill Gates once said, “Content is king”.  Many Realtors® have said, “Creating content is a pain”.

Content marketing, also known as digital marketing, is the best way to get information to your clients.  It gains trust and demonstrates your expertise.

Choose the most effective type of digital content and present it in an interesting manner. Here are five tips to get you started.

Top Ten Lists – Everyone appreciates a list of the “10 Most Common Mistakes When XYZ”.  They want to know the “10 Things You Want to Do When XYZ”, etc.  Itemize the solutions for their pain points.  People who are relocating to your area will be interested in the “Top 10 Places You Don’t Want to Miss in (your city)”.

“Secrets” – You’ve seen the “Secrets XYZ Doesn’t Want You to Know”.  These “secrets” help people feel you’re giving them some insider information.  For easy reading, format your secrets in bullet-format.  Make it easy for them to scan the information and easily find the secret they’re interested in.

Organization Tips – Create plans and calendars for getting organized.  Offer”Tips for Moving With Children”.  Create a schedule of things that need to be done prior to close.  Think of things that make it easier for your target market.  Create a packet and offer it as a lead generator.

Answer Burning Questions – Think about the questions you’re asked on a daily basis.  Jot them down and provide your expert answers.  It helps people feel that you understand and care about them.

Reports – Offer reports on the latest trends in your market.  Keep them informed about changes and updates in your company and the industry at large.  Monthly, quarterly and annual real estate reports are good, too.

Marketing digital content is all about providing your clients with useful information.  Responding to them in a resourceful way shows that you understand their needs.  Be “THE” person they think of when they have questions or need your services.

Writing and marketing digital content is time-consuming.  This is especially true when old content needs to be updated and refreshed.   NAR and other real estate-related companies offer great content for Realtors®.  Be careful about copyright infringement laws.  Be certain you have permission to use someone else’s content as your own.

When you find yourself out of time, don’t put your digital marketing on the back burner.  Hire someone to write and promote your digital content for you.  Or, sign up for my “Simple Strategies for Increasing Engagement with Your List of Subscribers” email series.

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Are you ever stuck for a blog post topic?  Do you find yourself often searching for something new and compelling to write about; something of value for your readers?  As a Realtor®, you want to share your expertise and set yourself above the rest.  Start by asking yourself,  “what’s trending in real estate today?”

I wrote a post over a year ago entitled, “It’s Tuesday.  Write a Blog Post“.  I also wrote a post about How to Have an Endless Supply of Blog Topics“. In the posts I talked about curating and repurposing your posts.  I also gave suggestions for finding topics to write about.  But, what if your readers are looking for something more meaty?  They might want information about what Gen X buyers are looking for, going green or a cautionary tale about the latest real estate scams.

Google is So Powerful – Go to Google.com and put “what’s trending in real estate today” in the search box.  A long list of sites show up.

• RealtorMag
• Realtor.com
• Money.CNN
• RealtyTimes

You can curate information from the articles in any of the sites listed above.  You can also use their topic ideas to put your own spin on your posts.  Let your readers know what this means for them.

Click on “Videos” in Google and you’ll find “What’s Trending in Real Estate Today” videos from sites like Bloomberg, FinanceYahoo,  BizJournal and others.  These videos can be embedded in your posts for additional punch and to add validity to your point of view.

For those of you who have no problem deciding on topics, please let us know your method of choosing a blog topic.  What’s your secret?

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We’ve all heard the saying, “You can’t see the forest for the trees“. Sometimes a goal seems elusive because we don’t see a way to reach it. We know the results we want, but don’t always know how to get there.

As I attended an Active Rain University webinar on March 8th hosted by Bob Stewart, the thought came to me that there’s a clear path to seeing the forest in spite of the trees. The webinar entitled, “Start from Scratch: Build a Marketing Plan from the Ground Up” provided the perfect solution for reaching your real estate goals. Have systems in place that work together to help you achieve the real estate goals you’ve set for yourself.

I always try to attend real estate related webinars. You never know what golden nuggets you’re going to learn. Your success is not always dependent upon your purse size. Often real estate goals can be reached with free solutions from companies catering to the real estate profession. Using a free trial is also a good way to see if the product will fit into your marketing plan.

Take a look at the products you’re currently using. Does that company have a downloadable freebie that you can offer your visitors and prospects? MailChimp is a free service for customized drip campaigns and newsletters. House Logic provides free real estate related content for emails, social media, website and blog. Doing a Google search will provide you with a number of choices.

Write down your real estate goals and then find the solutions that will help you achieve them. Active Rain University is one of the best tools offered to Realtors®. You can visit https://activerainuniversity.com/upcoming-webinars to view upcoming events. I highly recommend them.

Originally posted by Second Self Virtual Assistance at https://vaforrealestate.com/copyright-infringement-will-cost-you-big-dollars/.

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