Social Media Evaluation – 6 Things You Need to Do Now

A social media evaluation is essential to your social media marketing success.  Whether you’re a newbie or a seasoned social media marketer, there are six things essential to your success.

Do a social media evaluation of your accounts.  

Make a list of your current social media accounts.  Which ones are you currently active in? This will help you determine which accounts to keep using.

Who’s Your Target Market?

Make a list of the qualities and characteristics of your ideal market.  Know which social media channels they are likely to be part of.  Younger groups tend to be more active on Instagram than LinkedIn.

Is Your Profile Ready for Primetime?

Your social media profiles should be as complete as your resume`.  Use keywords and terms that resonate with your target market.

Brand Recognition

Whether you have one social media account or several ones, every platform needs brand continuity.  This builds confidence, recognition, and trust in your business.

Staying in Touch 

Consistent posting on social media takes time and planning.  If you’re using more than one social media account, consider using a social media management tool like HootSuite.  Post topics that resonate with your followers.

Be a Participant

Cultivating followers is the first step.  Engaging with them is essential to keeping them.  Share content you know will be of interest to them.  Like your followers’ content and make comments on their feeds.

Assess Your Success

Evaluate your social media accounts to see who is following you, where they are coming from, what they’re interested in, etc. This shows you what you’re doing successfully.  Build your social media plan on those successes.

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Social Media Marketing in a Nutshell

Website Traffic Builder: Social Media Checklist

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The post Social Media Checklist: Evaluating and Implementing Your Plan appeared first on Second Self Virtual Assistance.

Social media is a great way to establish yourself as the expert in your field.  You’ll make mutually-beneficial connections that can lead to sales. The most popular social media networks are open to everyone.   You can set up your accounts and hope for the best.  Or, you can start with a social media plan.

Plans are nothing; planning is everything.  ~Dwight D. Eisenhower

Know what social media can do for your business

• Establish credibility by providing useful information.
• Build an audience of people interested in what you have to offer.
• Build your contact list through freebie opt-ins and landing pages.
• Observe what your competition is doing well.  Improve upon it.

Know what to share on your social media

• Connect on a personal and professional way by sharing experiences.
• Photos and videos get a lot more attention than plain text.  Use them freely.
• Drive traffic to your website and blog using interesting text and a shortened link.
• Promote your new property listings or tell your followers about a quick sale.

Once a month, create a calendar outlining what you will post on a daily basis.  This takes the stress out of coming up with content on a daily basis.  Advanced social media planning gives you more ideas and will add variety to your social media posts.  Microsoft has several calendar templates you can use.

Know Your Start to Finish Goals

To find success on social media, ask yourself the following:

• Who’s your target market?
• What social media platform do they use?
• What topics are they interested in?
• What tools will I use to expedite the posting process?
• How will I measure success?

A good social media plan has many moving parts.  You need to take the time to know what social media can do for your business, what your followers are interested in and what your start to finish goals are.  Plan ahead and be consistent.  Success will follow.

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