Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts. ~James Wedmore

Video Marketing: How to Successfully Market to Social Media

Article -to-Video Tools – Using article-to-video tools don’t work well for social media video marketing. On social media, people are following your brand. People talk about it and it starts developing a reputation. These tools may have their place. Keep in mind, however, that they are only regurgitating your written word into a different format. Successfully marketing to social media networks needs more.

Here are three video marketing tips.

• Your Videos Must Enhance Your Written Content – Your video should offer something extra. It needs to enhance your written content. People are getting value from your written content. Its value is taken to a whole new level when they watch your video. It helps the viewer reach their “aha” moment.

• It Must Create a Bond Between Your Text and Your Video Content – Your video should not present information as though your post or article doesn’t exist. In other words, mention your article, post, or social media accounts in your video. Likewise mention the video in your article, post, and social media accounts. That way your audience will realize that you’re giving them something different. It’s the same information but there’s added value. You’re not just distributing the same thing across a lot of channels.

• Engage and Incentivize Your Audience – The more your audience engages with your materials, the more incentivized they feel. They know you are paying attention to them. In your video, you could say something like, “Leave a comment and I will create a video based on the most popular ideas.” That’s how you get your audience to become emotionally invested in what you do. To a certain extent, they become co-creators and partners with you. There’s no better way to get your point across than video.

Successfully market your videos to your social media networks. Enhance your content with videos, create a bond with your audience, and engage and incentivize them to get to know your brand better.

You Might Also Enjoy Reading:

Catch the Video Marketing Wave

The Importance of Video Marketing Even if You’re Camera Shy

Video Marketing Success Checklist

Free Video Production and Marketing e-Course

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People fit into two categories.

1.)  Extroverts – These people are outgoing, sociable, and the life of the party.

2.)  Introverts – These people are shyer and more reserved.

If you’re an extrovert, you won’t have any trouble getting in front of the camera to shoot a video.  Introverts find the idea of creating a video with them as the “star” a bit intimidating.  So, how do you create videos if you’re someone who’s camera-shy?

How to Create Videos

Find a Spokesperson.  If you’re too shy, hire a spokesperson.  I found a couple of online sites that can help you with this; Your Video Spokesperson and Website Talking Heads.  They are pricey.  You may possibly know someone who can do a good job as your spokesperson.

Narrate – Just like a spokesperson, you can hire a narrator.  They will read your script.  You will then add them into your video.

Voice Over – Create your video and then narrate each slide.  You won’t have to be on camera but your audience will still hear your voice.

Explainer Videos – These videos are short and to the point.  They explain a particular process or idea.  Biteable has a free service but it’s limited.  Adobe Spark is another free option.

Be a Story Teller – Write your story and set it to images, animation, text, and video clips.  PowerPoint slides can be formatted into video including your voice over.  Use great photography to get your story across to your audience.

Screen Share – Invite an expert to share a screen with you to talk about a particular subject and record it. A word of caution…always keep your audience in mind.  We’ve all attended webinars where the participants were so busy talking to each other that they made their audience feel forgotten.

Offer a Prize – Host a contest and invite your audience to submit a video. Give them a subject and let them do all the work.  Whoever gets the most likes wins a prize.  Make sure you have them sign a release so you can use their videos for your marketing.

If you’re an introvert who’s too camera-shy for videos, you can still take advantage of video marketing options.  With about 5 billion people watching (and sharing) videos on YouTube every day, you will definitely want to put at least one of these tips into practice in your business.

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