Marketing your business online can be confusing and stressful.  It can also lead to some very lucrative leads.  Being a small fish in a big pond is no longer the big challenge it once was.  It does, though, take more than creating ads and email blasts.  Start by developing and executing a highly-effective digital marketing plan.  The effort of putting in the hard work upfront will increase your chances of reaping big rewards in the end.

Increased Search Engine Visibility – Digital website content doesn’t always translate to more search traffic.  However, adding new pages and posts to your website on a regular basis means more content that Google will index.  Write about topics your target market is interested in.  Use long-tail keywords to describe your topics.  This increases your chances of appearing in searches that include your information.

Increased Domain Authority – Content is still king.  Higher domain authority affects your search engine ranking position.  AuthorityBlogStarterKit describes an authority site like this:

An authority site is a very high quality website that is respected by knowledgeable people in its industry. It is a website that has content on it that is so good and makes the site so useful that people are actually glad they landed on it and want to share it with their friends.

High-quality content increases how your information is perceived by search engines and visitors.

Potential Conversions – Create digital content that is informative, relevant and valuable to your target market.  When people read quality content, they don’t mind reading your “sales pitch”  and call to action at the end.  A compelling CTA will increase conversion rates.

Brand Recognition – Your digital content is helping to build your brand recognition. Your thoughtful and useful information gives your readers a positive impression of your services.  Adding your digital content to social media and other online sources shows that you are a leader in your industry and can be trusted.

Save Money on Marketing – The biggest cost for digital content marketing is your time.  Setting up and implementing a plan to promote your content online takes time and a lot of effort.  Be consistent and provide valuable information.  The time you spend will be well worth the effort.

Getting started is the first step.  Work on your digital content marketing strategy today.

You might also enjoy reading:

Digital Marketing: How to Use It to Build Your Client Base

5 Tips for Choosing and Marketing Digital Content

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Social media is gaining on regular search engine optimization tactics for website traffic.  It’s hard to believe that anything can surpass Google’s importance in getting traffic to your site.  Yet, social media marketing continues to play a vital role.

Here’s 5 proven tips for getting traffic from social media to your website .  (plus 5 bonus tips at the end of this list.)

Know What to Post – Engaging and targeted content leads your audience to your website.  A younger audience is more likely to watch a video.  An older audience would be more open to reading an article.  Offer content that leads your audience to your website.  For instance, write some teaser text with a captivating image with a link back to your post or page.

Develop Interactive Content – Get your audience engaged in your content.  Create a web page to post online polls, surveys and contests.  Ask your followers to participate.

Know When to Post – Stay-at-home moms and dads will likely be online at a different time than people who work outside their home.  Knowing your audience is vital for getting your posts seen.  Kissmetrics developed the infographic below to demonstrate the science of social timing.

Re-post Your Best Stuff – Your competition is paying attention to their target market’s habits, too.  To make your best social media posts stand out and get seen more, re-post them.  Say or offer something different for each re-post.

Become an Influencer – To be known as an influencer, associate with influencers.  Post comments on their social media sites. Don’t be afraid to invite your competition to like your Facebook page.  When they like and share your posts, their friends will then see your posts, too.  You’ll substantially level the playing field.

These are only 5 social media strategies you can use to get more website traffic.  I’ve put together a list of 5 more things you can do to get more website traffic via social media, including getting your content to trend, working your brand credibility, promoting offers, social media automation and combining marketing efforts for the best results.

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Get your complete  “Top 10 Tips for Getting Traffic From Social Media Platforms” e-report  download below.
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Some people wonder whether social media is a viable method to increase website traffic.  They take a few minutes each day to view their feed, add comments and post a couple of memes or photos.  They may or may not see significant success.  Granted, there’s a lot more to reaching your end goal of getting prospective clients than posting and commenting.  However, grabbing social media attention is the first tier of a successful social media funnel.

I believe it was in the ’60s when a shampoo commercial talked about telling two friends, who told two friends and so on and so on…Social media marketing works much the same way.  When you post interesting information, your following will share with others and they, in turn, will share with their friends.  This is what helps you get free website traffic.

Here’s five free ways you increase website traffic using social media.

• Facebook Page – Your business page is separate from your personal page.  Increase your website traffic by posting regularly.  Post information that will be viewed as valuable by your target market.  Direct people back to your website where they can find additional information.  Posts should contain a variety of topics and should not be used as your personal billboard for advertising your business.

• Twitter – Love it or hate it, Twitter is a great way to build a following.  In 140 characters, you can offer something of value with the link leading back to your website or landing page. Interlinking your feeds helps build better exposure.  Link your Facebook feed to your Twitter account.  Link your Twitter feed to your website.

• Tumblr – This social networking site is a great tool to increase free website traffic to your website.  This blogging site makes it easy for you and others to share your posts with links back to your site.  Everyone who sees your post can easily share your content.  In turn, your followers will continue to grow.

• Pinterest – In one of my previous posts, “Pinterest is More Powerful Than Grandma“, I provided strategies for using Pinterest to build your website traffic and increase your online exposure.  When done right, this fast-growing social network will provide tons of free traffic.  Optimize your boards and pins and include your website’s URL and your location.

• Google+ – This social networking site makes it easy to publish content with links back to your website.  It has a vast reach and a huge following.  Did I mention it was GOOGLE?  Unlike the previous four social networking sites, Google+ is more business-related than personal.  It’s a perfect place for providing valuable information that includes a link back to your website.

If you haven’t started driving free website traffic back to your website and blog, choose on the social networking sites above and get started today.  It’s fun, easy and can be very profitable.  It’s the first step in your social media marketing sales funnel.  Without it, the other levels of your funnel simply won’t work.

The secret of getting ahead is getting started.  ~Mark Twain.

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