“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” – Ramsay Leimenstoll Creating a mailing list that is highly targeted and filled with engaged and interested readers takes a lot of
Email Marketing Remember the old days when you’d put a list together, create and print a marketing piece, add postage and labels and wait? It was an exhausting process. It was also expensive. That kind of marketing has its place.
We’ve all heard it…“The money is in the list“. Why is this true? People buy based on trust. It’s an essential part of any transaction. One of the best ways to earn trust is through email. When people sign up
3 Ways to Send Your Contacts Running Are You Chasing Away the Contacts on Your Email List? Even the best-intentioned email marketing plan can go awry. It’s important to know what will and won’t work. Otherwise, all your efforts will be in