Email Marketing Checklist

Ready to start building your valuable email list? Before you start, remind yourself of these key important points and make sure that you’re on the right track.

Choose the Right Autoresponder to:

  • Allow you to send bulk messages
  • Let you handle new subscribers and people unsubscribing
  • Create opt-in forms
  • Handle list segmentation
  • Check your data
  • Run split tests
  • Create Autoresponder Sequences

Build a Landing Page

This is a page dedicated to getting as many people to sign-up as possible. It includes:

  • A headline and (optional) sub-headline
  • A brief description of what is being offered.
  • At least one supporting image or short video.
  • (Optional) supporting proof elements such as testimonials, customer logos, or security badges.

You can also try using:

  • A lightbox – A ‘Popover’ that will appear over your site.
  • A widget – To place your opt-in form in the sidebar.
  • Optimizely – A tool for running split tests to check whether small changes to your landing page will improve performance.

Think about the copy and how you are persuading your audience:

  • Focus on the value proposition – what do they gain by signing up?
  • Make it sound like a movement, and make people excited to be a part of your site.
  • Remove the risk and doubt by emphasizing the ease of unsubscribing and promising to never sell their email address.

Other tips for getting more high-quality sign-ups:

  • Add your opt-in page to your blog.
  • Post regularly on relevant topics.
  • Mention the mailing list within the text of your blogs.
  • Ask people to sign up on social media and on YouTube.
  • Ask people to forward your messages.
  • Never buy emails.

Get into Their Email Box

  • Avoid unwanted keywords that are associated with spam such as free, buy, sale, offer, etc.
  • Ask to be whitelisted.
  • Use a natural structure for your emails – write as though you were writing to a friend.
  • Keep images to a minimum.
  • Write emails consistently.

There are many more tips but if you follow all this advice, you are well on your way to a successful email marketing campaign.

Email Marketing Checklist