Marketing your business online can be confusing and stressful.  It can also lead to some very lucrative leads.  Being a small fish in a big pond is no longer the big challenge it once was.  It does, though, take more than creating ads and email blasts.  Start by developing and executing a highly-effective digital marketing plan.  The effort of putting in the hard work upfront will increase your chances of reaping big rewards in the end.

Increased Search Engine Visibility – Digital website content doesn’t always translate to more search traffic.  However, adding new pages and posts to your website on a regular basis means more content that Google will index.  Write about topics your target market is interested in.  Use long-tail keywords to describe your topics.  This increases your chances of appearing in searches that include your information.

Increased Domain Authority – Content is still king.  Higher domain authority affects your search engine ranking position.  AuthorityBlogStarterKit describes an authority site like this:

An authority site is a very high quality website that is respected by knowledgeable people in its industry. It is a website that has content on it that is so good and makes the site so useful that people are actually glad they landed on it and want to share it with their friends.

High-quality content increases how your information is perceived by search engines and visitors.

Potential Conversions – Create digital content that is informative, relevant and valuable to your target market.  When people read quality content, they don’t mind reading your “sales pitch”  and call to action at the end.  A compelling CTA will increase conversion rates.

Brand Recognition – Your digital content is helping to build your brand recognition. Your thoughtful and useful information gives your readers a positive impression of your services.  Adding your digital content to social media and other online sources shows that you are a leader in your industry and can be trusted.

Save Money on Marketing – The biggest cost for digital content marketing is your time.  Setting up and implementing a plan to promote your content online takes time and a lot of effort.  Be consistent and provide valuable information.  The time you spend will be well worth the effort.

Getting started is the first step.  Work on your digital content marketing strategy today.

You might also enjoy reading:

Digital Marketing: How to Use It to Build Your Client Base

5 Tips for Choosing and Marketing Digital Content

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Social media is gaining on regular search engine optimization tactics for website traffic.  It’s hard to believe that anything can surpass Google’s importance in getting traffic to your site.  Yet, social media marketing continues to play a vital role.

Here’s 5 proven tips for getting traffic from social media to your website .  (plus 5 bonus tips at the end of this list.)

Know What to Post – Engaging and targeted content leads your audience to your website.  A younger audience is more likely to watch a video.  An older audience would be more open to reading an article.  Offer content that leads your audience to your website.  For instance, write some teaser text with a captivating image with a link back to your post or page.

Develop Interactive Content – Get your audience engaged in your content.  Create a web page to post online polls, surveys and contests.  Ask your followers to participate.

Know When to Post – Stay-at-home moms and dads will likely be online at a different time than people who work outside their home.  Knowing your audience is vital for getting your posts seen.  Kissmetrics developed the infographic below to demonstrate the science of social timing.

Re-post Your Best Stuff – Your competition is paying attention to their target market’s habits, too.  To make your best social media posts stand out and get seen more, re-post them.  Say or offer something different for each re-post.

Become an Influencer – To be known as an influencer, associate with influencers.  Post comments on their social media sites. Don’t be afraid to invite your competition to like your Facebook page.  When they like and share your posts, their friends will then see your posts, too.  You’ll substantially level the playing field.

These are only 5 social media strategies you can use to get more website traffic.  I’ve put together a list of 5 more things you can do to get more website traffic via social media, including getting your content to trend, working your brand credibility, promoting offers, social media automation and combining marketing efforts for the best results.

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Get your complete  “Top 10 Tips for Getting Traffic From Social Media Platforms” e-report  download below.
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Social media is a great tool for increasing traffic to your website.  Time and strategy play an important part in your success.  Putting a plan in place and then consistently working your plan will increase your presence, building a solid foundation of trusting followers.

Those of us who are of a certain age remember the  shampoo commercial in the ’70’s.  The idea behind it was that you would be so happy with their product that you would tell one person, who would tell another person and so on.  You can give a lot of life to your website using social media. Building your social presence will have one person telling another person who will tell someone else. The only thing you need to do is to consistently invest the time.

Here’s Some Important Ways to Increase Website Traffic Using Social Media

Utilize all Facebook Options – Along with sharing posts and pictures on your Facebook page, check often for new options and improvements.  At least once a week, check your page to see what you can do to improve your visibility and drive visitors to your website.  Add your Facebook feed to your Twitter account.

Twitter is Your Town Crier – The Twitter feed moves fast.  So, post there often; several times a day is absolutely acceptable.  Posting the same thing more than once a day is also an acceptable practice.  Add your Twitter feed to your website.

Don’t Forget to Pin – Pinterest is a social networking platform based on the exchange of information through images.  Grow your audience by creating boards and adding pins.  Be social by linking and sharing other people’s pins.  This is a great place to post listings, virtual tours and blog post links.  The secret to your success on Pinterest is to use a keyword-rich description and link back to your website, listing or post.

Is Google+ Going Anywhere? – Google+ provides a great potential for reaching a large audience by linking your published content back to your website pages and posts.  There have been longtime rumors that G+ is on its way out.   In September 2016, Google+ had 375 million monthly users with 30% of them using a mobile app to access it.  40% of users are marketing a product or service and 70% of all brands have a presence there.  I don’t think they’re going anywhere right now.  The potential for getting more website traffic growth can be phenomenal.

Utilizing these social media platforms with good content which is optimized and linked back to your website will help increase traffic.  It also builds relationships and trust with your followers.  Give at least one social media platform your full attention and see what happens.

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