What are Rich Pins and Why Should I Use Them?
Does your Pinterest business account have rich pins? If not, it should. Think of them as the premium version of Pinterest’s personal pins. Statistics show that rich pins get more traffic, conversions, transactions, and revenue.
Rich Pins show metadata right on the Pin itself, giving Pinners a richer experience and increasing engagement. Information in a Rich Pin is independent of the Pin description, ensuring that important information is always tied to the Pin. There are 4 types of Rich Pins: app, article, product and recipe Pins. ~Pinterest
The screenshot above is an article rich pin. It includes my business name, a “Visit” tab that is linked directly to my post, a place for comments, and a description with hashtags. Visitors can send the post to someone on their list or save it to pin on their own boards. My avatar is included to help brand recognition.
To convert regular pins to rich pins, you must have a business account. Convert your current personal Pinterest account to a business account.
The next step is to verify your website with Pinterest. WordPress makes this super-simple with a plugin called, AccessPress Pinterest. You’ll also need to have the Yoast SEO plugin installed. In your dashboard, hover over SEO and click on Social. Click on the Facebook tab and make sure the Facebook settings are enabled. Go to https://developers.pinterest.com/tools/url-debugger Enter the URL to any of your posts and click the Validate button. When you see the green check mark, you’re all set. All future Pinterest posts will automatically be set up as rich pins on your business account.
Don’t have a WordPress site? No worries. You’ll just need to add some metadata to your site.
Pinterest rich pins add value, brand recognition, and search engine optimization. Be careful, though. Pinterest can be a very fun addiction.
You can also read my post, “4 Tips for Crushing it on Pinterest“.
If you need help setting up your business account and rich pins, just let me know.