4 Tips for Crushing it on Pinterest
Every day, millions of people use Pinterest to find ideas for all parts of their lives. More than 75% of the ideas on Pinterest come from businesses like yours, which is why you’re so important to Pinners. ~Pinterest
While most people are focused on the “big 3” social media networks, others are crushing it on Pinterest. Pinterest is an effective tool for driving traffic and building your brand.
Here are four tips to maximize your Pinterest marketing:
Create a Pinterest Business Account – Go to the Pinterest for Business website to join as a business. They walk you through the entire process.
Create Keyword-Rich Boards – Boards help you organize your pins. Think of the type of boards that will be of interest to your followers; interiors and exteriors of homes, things to do in your community (your target market area), homes you love (include your listings), home decor`, food, etc. Categorize your pins and add them to the appropriate board. Use your keywords to describe your boards.
Upload Photos and Videos – Pinterest is the perfect platform for Realtors®. Pin your listings, blog photos, community and other photos of interest to your target market. Upload your virtual tours and video walk-throughs. What about videos testimonials? The possibilities are endless. After adding them to the appropriate board, give them a keyword-rich description and add a link back to your website or blog.
Check Out Your Competition – If you need a little inspiration, check out your competitors’ pins. See what kind of photos and videos they’re adding to their boards. What keywords are they using? What are their followers responding to? Learn what works and then kick it up a notch.
What does all of this pinning and re-pinning do for you? It creates brand awareness and drives traffic to your website and blog. Another BIG bonus is search engine ranking. Kim Garst wrote a great blog post about how to get great Google rankings using Pinterest. In the article, she said:
Google LOVES Pinterest, and is far more likely to give top rankings to a Pinterest board than a small website that doesn’t get much traffic or engagement. ~Kim Garst
To drive traffic, build your brand and get higher rankings on Google, start with these four tips and watch your Pinterest marketing efforts pay off.