4 Ways to Get Potential Clients to Know, Like, and Trust You
How to Build Mutually-Beneficial Relationships with Clients through the Know, Like, Trust Method
Businesses are built by forming relationships with potential clients. You can spend a ton of marketing dollars trying to get potential clients to buy your products and services. Who hasn’t purchased something because of an impressive advertisement or sales pitch? Chances are that even then it took more than seeing the ad once for you to take action.
It all comes down to getting people comfortable with you and what you have to offer. Here are 4 tips to get potential clients to know, like, and trust you.
Talk is Cheap – The goal is the sale. Interacting on social media, email blasts, and blog posts is necessary. However, if all you’re doing is providing content and chit-chat, you’ll never move people toward a sale. The “ask” is your Call to Action. It’s the link on your blog and social media posts that lead people through your sales funnel.
Getting Ready for the Magic Moment – How does your landing page or website look? Does it look professional and instill confidence in your visitors? Does your contact form work properly? Is everything set up correctly and make sense to your visitors? When someone decides to contact you, make sure everything works perfectly and that it’s easy to follow. If your Call to Action goes to a page within your website, make sure the link your potential client clicks goes directly to that page. Making a visitor search for what you’re promising will surely make them leave.
What if It Doesn’t Work Out – Circumstances sometimes get in the way. For one reason or another, it just doesn’t work out. It doesn’t matter whether the issue is with you or with your client. Listen and tactfully respond. Keep in mind that one bad online review or negative comment on social media can have very long-lasting consequences. This is where restraint comes in handy.
Honesty is Always the Best Policy – Say what you’ll do and do what you say. Always deliver on what you’ve promised. There’s no way you’re going to gain trust when you overpromise and underdeliver.
Getting potential clients to know, like, and trust you are the cornerstones of building business relationships. Show your clients that you care before and after the sale. They will continue to contact you and likely send their friends, too.