Is Your Website Considered an Authority Site by Your Visitors?
An authority site is a website with high quality information by someone who is respected in their industry. People not only spend more time going through the site’s content, they return often and recommend it to their friends. An authority site provides relevant, regularly updated information. It also appeals search engines who help your site get indexed better.
4 Ways to Keep Visitors Coming Back Time and Time Again
Keep it Fresh – According to Internet Live Stats, Google processes over 3.5 billion search queries every day. Every one of these people are looking for information. It could be about buying, selling or help with an issue they’re facing. When they find your website in their search results, be sure that the information they find on your site is fresh and up-to-date. Consistently updating your site is imperative for both your visitors and the search engines.
Blog About it – One way to keep your website’s content updated is to blog on a regular basis. I recommend at least once a week. Blog about the latest market stats, listings and other subjects that interest your target market. Interesting posts keep visitors coming back often to see what’s new. It’s also great for search engine rankings. Writing about things that interest your target market will bring them back for updates.
Writing about community events is a great way to get people to your site. A well-optimized blog post can get a high ranking on Google. Imagine being ranked for your event on page one of Google; tons of exposure and website visitors are possible.
Speaking of Content – The three things that stop people from creating and updating website content are:
- Lack of time
- Lack of talent
- Lack of motivation
Any one of these things keeps ghostwriters in business. Time constraints are typical for just about everyone. Some people just don’t know how to put their thoughts “on paper”. Another set of people just don’t like or want to write. If you don’t have a lot of time, repurpose previously written articles in to blog posts. Do a post about “5 Ways to….” or 3 Things You Need to Know Before….”. Write a post about your latest listing including neighborhood information. Add a well-optimized virtual tour.
Hire a ghostwriter to write content for your site. A ghostwriter can be an exceptional time-saver and life-saver for your blog. Don’t worry about them not “speaking in your voice”. You’d be amazed how many people are using ghostwriters and no one is the wiser.
Tell Them Where to Go – Tell your past clients to visit your website to leave a review of their experience with you. Ask your contacts to read your latest blog post and leave a comment. Direct prospects to your site by using polls and surveys. Encourage them to share what they read with others. WordPress has tons of plugins for lead capture. If you don’t have a WordPress site, contact your provider and see what they offer.
A website that contains fresh, relevant content will always have visitors. You will be known as the “go to person” in your market. People will visit often and refer your site to their friends.