The Video Marketing Wave

Video marketing is a fantastic vehicle for creating brand awareness, confidence, and trust in you and your products. Videos increase the amount of time a visitor or viewer spends on your website. Therefore, Google loves a well-placed and optimized video.

What Is Video Marketing All About?

• Videos are one of the best tools available that will reach a large number of users at once.
• Video marketing is used to publicize and market your services, brand, and products.
• According to the latest statistics, 72% of people prefer to learn about a product or service by watching a video instead of reading about it.
• More than 70% of surveyed consumers say that a video was more likely to persuade them to make a purchase or contact the company.

How to Advertise Your Videos for Free

• Promote your videos on social media
• Send your marketing videos to your email subscribers
• Comment on other niche channels on YouTube

The Most Important Metrics to Track

• Goals and results
• How many people view your video
• Social sharing and comments
• How many times viewers watched your entire video
• Click-through rate
• Conversion rate
• Bounce rate and how much time was spent on a page

Do’s and Don’ts of Video Marketing

DO

• Include a powerful intro
• Be fun
• Use a catchy title
• Use keywords to tag your video
• Make short videos
• Be the expert – instill confidence
• Use a good microphone
• Ask your followers questions
• Include a Call to Action
• Use tutorial videos
• Add “share” buttons” to your video
• Pin your promotional video to the top of your Pinterest and Facebook page

DON’T

• Don’t be boring
• Don’t be so preoccupied with perfection that your video never gets completed
• Don’t forget that production quality matters
• Don’t completely focus on sales
• Don’t forget to use analytics
• Don’t forget to add your video to all social platforms
• Don’t be disappointed if you don’t immediately get the results you want
• Don’t promise anything you can’t deliver
• Don’t make your videos too long

Give video creation and marketing a try. Use it to promote your business and products.

Check out our Video Marketing Checklist. Find out what to include in your video, how to keep them engaging, and the different kinds of videos to create.

Need help with your video creation and marketing? We can help!

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Video has been a source for entertainment, marketing, and learning for several years. It’s become extremely popular in both live and prerecorded formats.

Live Video Format

Every Smartphone takes high-quality video giving you the opportunity to host your live video from just about anywhere.

YouTube Live and Facebook Live are increasingly popular with users and media. The purpose of live video is to build relationships. You can show yourself as a real person while giving an inside look into your business.  Live video also gives your target audience an opportunity to ask questions in the chat box. Live video lets you show your expertise by providing immediate answers to viewer questions and positions you as an authority in your field.

How-To Content

About 75% of what people search for on YouTube is how-to information. You can learn everything from auto repairs to how to play the guitar.  

How-to videos are a great way to market your products and services. Decide on a topic such as “The Escrow Process”.  Create your video using videos and animations or screen capture.

Screen Capture Videos

Screen capture videos give your viewer an opportunity to visually see what process you are teaching.  Showing the process “in action” is an ideal way to drive demand.  Making a PowerPoint presentation is a simple process to create and makes following along easy for your viewers.

Prerecorded Videos

There are countless marketing uses for prerecorded videos. If you’re camera-shy, public speaking and appearing on camera is nerve-wracking.  By prerecording the video, it takes away the apprehension. You’ll have the opportunity to edit out anything you don’t like. 

All you really need for a good prerecorded video is a good microphone and slides for your audience to follow along.  

Educational Videos

Online education is booming. There are now many popular education sites where you can offer to teach paying customers certain skills or give talks about various topics. Many of these sites prefer video content, so if you have a lot to teach, this could be a perfect opportunity to show what you know and make more money.

In all five of these video marketing trends for 2019, the most important thing you need is content.  Viewers will forgive an imperfect presentation as long as they learn from it.  The more often you create and promote videos, the smoother the process will become.

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