The marketing tools being offered by Google have been extensively used by marketers and media planners. The tools are ideal for online marketing activities. Any marketer, media planner or webmaster who is involved in promoting their websites or products on the Internet can find many benefits from these Google marketing tools.

Listed below are the important Google marketing tools.

Google Analytics: This tool is considered to be one of the premier tools of marketing. The function of Google Analytics is to give you a quick glimpse of your website by evaluating traffic, sources and evaluates what activities your visitors perform while on your site.

Google Sitemaps – Webmasters insert the newly designed pages to their websites through the Google Search Index function. The pages are in the XML format that is instantly uploaded to the website and eventually to Google.

Google Alerts – The role of Google Alerts is to inform you about the listing of your website or reveals your name by either person or site. You benefit by monitoring all your activities that are being performed on the internet.

According to Google, you can get emails when new results for a topic show up in Google Search. For example, you can get info about news, products, or mentions of your name.

Google Pay – “It enables quicker, safer checkout in apps and websites and makes it easy for customers to pay contactless with their phones. With a simple integration, you can access hundreds of millions of cards saved to Google Accounts and open up your business for more business. Plus, it’s free for you and your customers”.

Google Workspace – This is a paid subscription service with 4 different plans. You get a custom email for your business along with collaboration tools like Gmail, Calendar, Meet, Chat, Drive, Docs, Sheets, Slides, Forms, Sites, and more.

Google is an awesome place to find the right tools for your business. Many are invaluable and free. Use any of the five Google Tools listed above or do a search to find marketing tools best suited for your individual needs.

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I’ve always been a big supporter of Google for many years; Google Analytics, Google My Business, Google Reviews, and a lot more.  These tools are, in part, the reason I’ve been able to stay at the #1 and #2 spot on Google for several years.  Of course, a lot more goes into getting highly ranked in Google, but it certainly hasn’t hurt.

After attending a Google workshop recently, it was clear. I needed to start checking out more Google tools for my business. I also revisited tools I already use.  Google has done an amazing job of updating and improving their free business tools.

Google My Business – Get a free business listing on Google My Business.  Your local listing provides exposure and builds your visibility on Google Maps and Google Search.  You will need to have a physical address on your listing.  Using the address of a company you work for is not acceptable. They will more than likely have claimed that address for their own listing.

Google Reviews – Client reviews are important for any business.  They build trust and confidence.  There are tons of online review sites. Wouldn’t it be great to not only get a client review but also increase your online visibility at the same time?  Here’s how to do it:

1.   Do a Google search for your company’s name.  You should see a listing in a big box on the right column.

2.  Click on “Write a Review”.  A pop-up will appear.  Copy the entire URL from the address bar. (It’s a REALLY long one.) Send the link to your clients and request a review.   Their reviews will show up on your Google Business listing.

3.  If you have a WordPress website, try using the Google Reviews widget.  This will automatically display your Google reviews.

Keep your Google listings up-to-date.  Google Tools only work for you when all information is up-to-date.  During my recent foray into the Google tools world, I was embarrassed to find outdated information on my Google My Business listing.  The information rendered my listing nearly useless.  You can bet it’s now on my calendar to check it regularly.

I hope you’ll check out these Google tools for business.  You might also like a post I wrote in July called, “3 Free Google Tools for Tracking Your Traffic“.  You can never have too many Google tools!

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