Content makes the web go round. If you want more traffic, if you want more loyal visitors and if you want better search rankings, you need content. This is even truer on social media. Sharing your own content is perhaps the best social media strategy. As well as if other people share it with their networks, too. This can result in potentially exponential gains that massively accelerate your growth. But how do you write content in such a way that people will want to share it?

Tip #1: Make it Specific – The single most powerful tip I can possibly share on this topic is to aim your content at someone specific. That means that it should be tailored for your ‘persona’ – the demographic that you think will want to read your content. This works because it leverages the communicative nature of social media. Generally, we share content with someone to show that we are thinking of them or we share it generally because it in some way reflects our personality. For either of these things to work, you first need to write your content in such a way that it will specifically appeal to that certain type of person.

Tip #2: Facilitate Discussion – Another tip is to facilitate discussion or to make your post something that can be used as part of the discussion. Making your post something that asks a challenging question and takes a potentially controversial stance is one way to do that. A safer way is to make a post that can explain a topic or back up an argument, thereby making it something that people can share with their friends or people in online communities when they’re having discussions.

Tip #3: Choose the Right Images – The right images go a long way to making your content more sharable and engaging. Did you know that a lot of the time, people click ‘like’ or ‘share’ before they’ve even read the content? In that case, they’re going off of the title and the image alone. So make sure your image says something and really jumps out.

Tip #4: Choose the Right Title – With that in mind, you of course also need the right title. What is a good title for social media? Clickbait titles work very well but are frowned upon for being spammy. So learn from them, don’t copy them. Make your titles emotionally resonant, unique and interesting while having something of importance to deliver on when people click!

Mistakes can limit your online growth. Start with putting these 4 tips for writing sharable content to use. You will soon see a difference in your online presence and engagement.

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Remember the “Content is King!” mantra? In the long-forgotten past, we were encouraged to add copious amounts of content to our website. Later, we were encouraged to scale back for mobile viewing. Content is how we communicate with our viewers. Eliminating too much text can be a big mistake. Content is still king! Here’s why good website content is still so relevant.

Website Content Informs and Educates – The most effortless content is “how-to”, “why”, and other information that teaches your visitors something they may not have know. Teach your readers and provide solutions to their pain points.

Google Juice = Search Engine Optimization – Well-placed keywords attract search engines. Use appropriate search terms within the content to attract your visitors and search engines.

Inbound Links – When you do a good job organizing the content you want your audience to see on your website, other people will find it and link back to it. When you share that content with your social media followers, that also provides a link back to your content. But when you earn inbound links from other sites, especially authoritative sites, your ranking will go up, and so will your traffic because of it.

Content Encourages Engagement – When content is shared, it creates interaction with others as well as another inbound link to your site. You want to not only make the content look attractive, but you also want to ask them to share it. Your contacts get to know and trust you.

Create Potential Customers – Your website content can make money for you. It does this by bringing in traffic and educating your viewers. Persuade your viewers to become customers and join your list. Then, create marketing material directed to them and their specific needs.

Increase Your Authority – Content is a great way to prove your knowledge about a specific topic. When you show your readers that you are educated on a topic and can lead them to success as well as a solution to their problem, it will solidify your expert status to your audience.

Basis of Any Digital Marketing Strategy – All the digital marketing tactics like SEO, offering lead magnets, email marketing, social media marketing, PPC marketing, video marketing, and so forth are all content-based. Think about it. Everything you do to market your business is content-based.

Think about website content as an important marketing tool. Organize your website carefully. Use your content to its fullest potential.

You may also enjoy reading:

• There’s More to Content Marketing Campaigns Than Blogging
• 5 Tips for Choosing and Marketing Digital Content

If you need help with your website content and digital marketing, complete the following form and we’ll set up time to talk!

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Bill Gates once said, “Content is king”.  Many Realtors® have said, “Creating content is a pain”.

Content marketing, also known as digital marketing, is the best way to get information to your clients.  It gains trust and demonstrates your expertise.

Choose the most effective type of digital content and present it in an interesting manner. Here are five tips to get you started.

Top Ten Lists – Everyone appreciates a list of the “10 Most Common Mistakes When XYZ”.  They want to know the “10 Things You Want to Do When XYZ”, etc.  Itemize the solutions for their pain points.  People who are relocating to your area will be interested in the “Top 10 Places You Don’t Want to Miss in (your city)”.

“Secrets” – You’ve seen the “Secrets XYZ Doesn’t Want You to Know”.  These “secrets” help people feel you’re giving them some insider information.  For easy reading, format your secrets in bullet-format.  Make it easy for them to scan the information and easily find the secret they’re interested in.

Organization Tips – Create plans and calendars for getting organized.  Offer”Tips for Moving With Children”.  Create a schedule of things that need to be done prior to close.  Think of things that make it easier for your target market.  Create a packet and offer it as a lead generator.

Answer Burning Questions – Think about the questions you’re asked on a daily basis.  Jot them down and provide your expert answers.  It helps people feel that you understand and care about them.

Reports – Offer reports on the latest trends in your market.  Keep them informed about changes and updates in your company and the industry at large.  Monthly, quarterly and annual real estate reports are good, too.

Marketing digital content is all about providing your clients with useful information.  Responding to them in a resourceful way shows that you understand their needs.  Be “THE” person they think of when they have questions or need your services.

Writing and marketing digital content is time-consuming.  This is especially true when old content needs to be updated and refreshed.   NAR and other real estate-related companies offer great content for Realtors®.  Be careful about copyright infringement laws.  Be certain you have permission to use someone else’s content as your own.

When you find yourself out of time, don’t put your digital marketing on the back burner.  Hire someone to write and promote your digital content for you.  Or, sign up for my “Simple Strategies for Increasing Engagement with Your List of Subscribers” email series.

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