Reconnecting With Your Contacts
Are the emails you send to your list getting read or getting ignored? If you’re feeling ignored, you may feel tempted to give up on your marketing.
Don’t give up. There’s still hope. A few tweaks can make a world of difference.
How do you “reset” your email list?
It’s sound simple and it is. Start by telling stories. Stories are a powerful way to connect with people. You can send all kinds of important data, technical terms, and other business languages, but it doesn’t connect as much as telling a story.
Telling a story awakens an interest in people. You get them to that “aha moment” that they can relate to. More importantly, they know you understand their “pain” and have a solution for them.
You have probably heard of A-I-D-A marketing
AIDA is an acronym that stands for Attention or Awareness, Interest, Desire, and Action. The AIDA model is widely used in marketing and advertising to describe the steps or stages that occur from the time a consumer first becomes aware of a product or brand to when the consumer trials a product or makes a purchase decision. (Wikipedia)
This is what stories do to help you grab your contacts’ attention. It can be done through email, video, blogs, etc.
Segment Your Contacts into Groups
Groups help you provide the right information to the right people. Sending information about buying a home to someone who is actually wanting to sell their home, isn’t productive. By segmenting your contacts into groups, you’ll always know who is most interested in the information you are providing.
Call Them to Action
Your stories can compel your contacts to take action. When they know how you (or someone else) benefited, they are more likely to feel that you can help them, too.