Nowadays, you can be a fan of someone that’s not an actor or artist. You can be a fan of someone who makes YouTube videos. ~Cameron Dallas
Take advantage of all that video has to offer in your social media marketing strategy. Create a YouTube channel for your brand or business. Here are five tips for starting a successful YouTube Channel.
Equipment is Secondary to Ideas and Concepts
You don’t need fancy equipment to start your YouTube channel. All you really need is a smartphone. Ideas and concepts are far more important than the equipment you use.
Start by writing down 25 to 50 ideas for videos. Think about titles for the videos and search YouTube to see what comes up and see what your competition is doing. Then do it better.
Keep It Short and Sweet
Give your viewers bite-sized chunks of information. Unless you know what you’re doing, you won’t be able to be successful by producing videos that are more than two minutes in length. When you’re first starting out, viewers don’t know you. The only thing they have to judge whether they’ll watch your videos is the title, thumbnail, and length.
Separate Yourself With Well-Designed Thumbnails
The only thing you have to market your videos when you’re first starting out is the thumbnail. While YouTube uses your descriptions and tags in its search index, the only thing you have to separate yourself from the other videos in the search results is your title and thumbnail. This makes it extremely important for you to make sure your video thumbnails stand out.
Give Your Videos a Title With Humans and Search Engines in Mind
The same SEO techniques that you use on your web page also apply to your YouTube video titles. You need to make sure that your video titles grab the attention of viewers and also include relevant keywords for the search engines. The first two lines of your the descriptions are usually shown on the search results. Make those lines count.
Use Comments to Engage Your Audience
You want everyone to know your name. One of the easiest ways to do this is to engage with your viewers in the comments section of your channel. It can be time-consuming but will be well worth the effort when you start to gain subscribers.
Starting a YouTube channel that people want to watch isn’t difficult. While it will take some time and effort on your part, keeping these five tips in mind as you move forward will help ensure that you’re successful.