Re-purposing your blog posts is a smart thing to do.  It allows you to:

Extend your reach to a broader audience

Get more website traffic

Save time by using your blog post information in a number of mediums

A Great Process Goes Like This

Write an interesting and informative post.

Optimize it with keywords, tags, and categories.

Post it to your social media accounts with a keyword-rich description, hashtags, short link back to your post and an eye-catching graphic. Canva.com is a great resource for creating original graphics that can be stamped with your brand.

Send an email to your contacts with teaser text and link back to the original post.

A Super-Duper Process Uses all of the Above Strategies Plus

• Create a PowerPoint Presentation.  Narrate each slide and turn it into a video.
• Upload your slideshow or video to your Slideshare.net account.  Slideshare is owned by LinkedIn.  So, while in your Slideshare account, post it to your LinkedIn profile.
• Upload your video to your YouTube channel.
• Upload to your Facebook business page, Twitter, Pinterest, Google+ and your other social media accounts.

To create a snappier video, use a service such as Animoto or Biteable.  Create the slides, choose the music and share it on your social media sites. No audio narration is necessary.

Use these methods as a supplement to your blog post.  For instance, if you’re writing about 5 steps to a smooth home buying process, include your video with a list of the five steps within your detailed blog post.  Your video can have all text or text added to photos or video.

More Things to do to Re-Purpose Your Post

• Turn it into a tutorial.
• Create an eye-catching infographic.
• Create an e-book or e-guide that you can use as a freebie.
• Break it down into bite-sized pieces for a detailed blog post on each piece.
• Use the information to create a checklist.
• Add the information to your newsletter.
• Turn it into an article and post it on article directories like EzineArticles.com
• Edit your post and submit it to industry leaders as a guest blogger.

The post What’s the Purpose of Re-Purposing Your Blog Posts? appeared first on Second Self Virtual Assistance.

We’re all busy people with businesses to run; families to take care of.  Writing and promoting blog posts at least once a week provides invaluable web traffic, online exposure and search engine ranking.  Take advantage of your posts by repurposing your blog posts into videos.  It’s a lot easier than you think.

6 Easy Steps to Repurposing Your Blog Posts into Videos

Check Your Google Analytics – Go to your Google Analytics account and see what posts are getting the most traffic.  Heavy traffic equals posts that your readers are interested in.

Rename Your Post – You can use the same post title for your video; but renaming it will make it seem like it’s a different post.

Consider the Length – If you have created a post called, “10 Things You Need to Know About ___“, choose the most important things in your list.  Add them to your video.  Ideally, unless you’re creating a tutorial, your videos need to be short and sweet.  Otherwise, you run the risk of losing your viewers.  Create a separate video for the part of the post you left out of the original.

Video or Slideshow? – If you are someone who isn’t comfortable being in front of the camera, create a slideshow.  A PowerPoint slideshow can be converted into a video with audio of your voice.

Keep Their Attention – Whether you’re using video or a slideshow, add interesting visuals.  You have a lovely face but it’s usually not enough to keep your viewers’ attention.

Say Hello and Goodbye – Record a short introduction to your video as well as an exit.  Let people know who you are and why you created the video.  End with a call to action.

Video Marketing – Just like blog marketing is essential to online exposure and search engine ranking, you must market your videos, too.  Upload them to YouTube.  Optimize the title, description and tags with the appropriate keywords.  Add the video to your social media, newsletter and other promotional materials.  Go back and add the video to the original blog post.

Repurposing your blog posts into videos gives you endless opportunities to promote your expertise.  Be sure to pay attention to your videos’ analytics.  This will show you what your audience is most interested in and you can continue to build your audience.

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