The marketing tools being offered by Google have been extensively used by marketers and media planners. The tools are ideal for online marketing activities. Any marketer, media planner or webmaster who is involved in promoting their websites or products on the Internet can find many benefits from these Google marketing tools.

Listed below are the important Google marketing tools.

Google Analytics: This tool is considered to be one of the premier tools of marketing. The function of Google Analytics is to give you a quick glimpse of your website by evaluating traffic, sources and evaluates what activities your visitors perform while on your site.

Google Sitemaps – Webmasters insert the newly designed pages to their websites through the Google Search Index function. The pages are in the XML format that is instantly uploaded to the website and eventually to Google.

Google Alerts – The role of Google Alerts is to inform you about the listing of your website or reveals your name by either person or site. You benefit by monitoring all your activities that are being performed on the internet.

According to Google, you can get emails when new results for a topic show up in Google Search. For example, you can get info about news, products, or mentions of your name.

Google Pay – “It enables quicker, safer checkout in apps and websites and makes it easy for customers to pay contactless with their phones. With a simple integration, you can access hundreds of millions of cards saved to Google Accounts and open up your business for more business. Plus, it’s free for you and your customers”.

Google Workspace – This is a paid subscription service with 4 different plans. You get a custom email for your business along with collaboration tools like Gmail, Calendar, Meet, Chat, Drive, Docs, Sheets, Slides, Forms, Sites, and more.

Google is an awesome place to find the right tools for your business. Many are invaluable and free. Use any of the five Google Tools listed above or do a search to find marketing tools best suited for your individual needs.

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Knowing where your traffic is coming from is vital to increasing it.  There are tons of tools online that will show you where your website traffic is coming from, what they looked at and how long they stayed on your site.  To learn more about your entire digital marketing campaigns, Google still remains the best resource.

3 Free Google Tools to Track Your Website Traffic

Google Analytics – This is the most recognizable of Google tools.  It gives you a detailed analysis of your website.  Analyze where your traffic is coming from, what keywords are used to find your site and what pages your visitors are most interested in.

Google Analytics is easy to install and provides a wealth of information for marketing your business.  The dashboard has been improved to give you an “at a glance” picture of how your site is performing.

Google Webmaster Tools – Google Webmaster Tools and Google Analytics make a great combo.  In addition to identifying where your traffic is coming from, webmaster tools also provides a clearer picture of your site’s health, site optimization and site settings.

Google provides tutorials for Google Webmaster Tools.

Google Trends – Google Trends is another great tool for finding traffic sources and staying on top of trending keywords.  This helps you decide which trending keywords will fit your website or social media networking sites.  Google Trends will show you if the keywords you’re using are getting traffic.

Why do I prefer Google tools?  

#1 reason is that it’s a Google product.  They know what they’re looking for in order for your site to rank higher in the search engines.

#2 reason is that they offer free tutorials to teach us how to use their tools to rank higher in the search engines.

#3 reason is that most of their tools are free.  There are many services that will help you with your SEO for a fee.  Google does this without charge.

Try these 3 free Google tools.  See how they improve your marketing performance and website traffic.

Get even more ideas for getting website traffic by downloading my free e-list of 101 Free Website Traffic Ideas.

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Question:  What tools do you use to increase your site’s performance and ranking?

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