How to Create Your Offer on Facebook

The main goal of your Facebook Page is to grow your likes and targeted fans. Facebook Offers lets you  share a discount or freebie with your audience by posting an offer on your Facebook Page.

How to Successfully Design a Facebook Offer

[bctt tweet=”Creating a #Facebook offer is as simple as filling in the blanks.” username=”secondself”]

Creating a Facebook Offer is as simple as filling in the blanks.  However, there are some important things you need to consider.  A carefully written and compelling headline and image will give you more likes, shares and action on your offer.

Every field you complete on the left side of the “Create an Offer” form , you will see translated to the right side of the offer.  When your offer is set up, click on the “Create Offer” tab.  It will automatically be added to your Facebook business page tabs.  Boosting your offer will give it more exposure.  It  also lets you set up your particular demographics.

How do People Claim My Offer?

Depending upon your goals, you can set up your offer to direct your prospect to a brick and mortar or claim online.  For instance, if your goal is more web traffic or to build your list, your offer should send a person to a landing page where they will leave their name and email address before accessing the offer.  If you want them coming to your place of business, you can direct them to a coupon that they can download and bring in to claim your offer.

Facebook provides several ways to promote your business.  Creating Facebook Offers will help you increase likes and acquire new customers.  And, unlike boosts and ads, Facebook Offers is free to use.

Try out several offers and see which ones convert the best.  If you still have questions, go to Facebook’s help section.

The post Grow Your Business With Facebook Offers appeared first on Second Self Virtual Assistance.

Some Realtors® have figured out how powerful Facebook for real estate can be.. Others look at it as the bane of their existence. Try these simple tips to get more involvement on your Facebook business page.

What Should I Post?

• Community Information – Stay informed about the communities in your target market.  Go to the local government, schools, hospitals and Chamber of Commerce websites to see what’s new.  Post about it on your Facebook business page.  Include a shortened link to the entire article.

• Community Events – This is the fun stuff happening in your market area.  You can find events in the Chamber of Commerce, local news or Tourism Bureau.  Check out local service organizations to see what events they’re hosting.  When you attend a community event, be sure to take pictures so they can be included in your post.  Posts with photos garner a lot more activity than those without.

• 80/20 Rule – It’s acceptable to post about your real estate business.  Just stay within the 80/20 rule; 80% about your followers and 20% about your business.  Post a new listing with photo and short details.  Include a link back to the listing on your website.  Congratulate the new owners of a home you just sold.  (Don’t include their full name.)  Include a photo of the home or a real estate-related photo in the post.

• Blog Posts – You should be blogging on a regular basis; at least once a week.  Every time you post, add a short “blurb” about your post.  Include a related photo and a shortened link back to your post.

• Create an Album – Categorize your photos in topics; one for each community, listing, etc.  Go to your Facebook page.  Under your Facebook cover, click on the Photo/Video text link.  You’ll be given 5 options.  Four of the options are for creating an album, carousel, slideshow or Canva.  The other option is for uploading your photo or video.

Facebook provides Realtors an awesome opportunity to gain more online exposure, direct prospects to your website and build business relationships.  You can do the five things I mentioned above plus a ton of other marketing things on Facebook absolutely free.

The post How’s That Facebook Working for Ya? appeared first on Second Self Virtual Assistance.