Marketing your business online can be confusing and stressful.  It can also lead to some very lucrative leads.  Being a small fish in a big pond is no longer the big challenge it once was.  It does, though, take more than creating ads and email blasts.  Start by developing and executing a highly-effective digital marketing plan.  The effort of putting in the hard work upfront will increase your chances of reaping big rewards in the end.

Increased Search Engine Visibility – Digital website content doesn’t always translate to more search traffic.  However, adding new pages and posts to your website on a regular basis means more content that Google will index.  Write about topics your target market is interested in.  Use long-tail keywords to describe your topics.  This increases your chances of appearing in searches that include your information.

Increased Domain Authority – Content is still king.  Higher domain authority affects your search engine ranking position.  AuthorityBlogStarterKit describes an authority site like this:

An authority site is a very high quality website that is respected by knowledgeable people in its industry. It is a website that has content on it that is so good and makes the site so useful that people are actually glad they landed on it and want to share it with their friends.

High-quality content increases how your information is perceived by search engines and visitors.

Potential Conversions – Create digital content that is informative, relevant and valuable to your target market.  When people read quality content, they don’t mind reading your “sales pitch”  and call to action at the end.  A compelling CTA will increase conversion rates.

Brand Recognition – Your digital content is helping to build your brand recognition. Your thoughtful and useful information gives your readers a positive impression of your services.  Adding your digital content to social media and other online sources shows that you are a leader in your industry and can be trusted.

Save Money on Marketing – The biggest cost for digital content marketing is your time.  Setting up and implementing a plan to promote your content online takes time and a lot of effort.  Be consistent and provide valuable information.  The time you spend will be well worth the effort.

Getting started is the first step.  Work on your digital content marketing strategy today.

You might also enjoy reading:

Digital Marketing: How to Use It to Build Your Client Base

5 Tips for Choosing and Marketing Digital Content

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Digital marketing goes by a lot of different names; private media, content marketing, branded content, customer media and so on. They are all essentially the same; digital marketing. It’s one of the best ways to make sure your marketing is being truly effective.

One definition of digital marketing is:

A technique of making and distributing valuable and relevant content to bring in a target audience with the overall objective being the creation of sales. It is a way of reaching out to your customers and prospects in a way specifically designed to attract them to you and keep them coming back.

Digital marketing is very different from the overt approach of trying to sell your products and services.  Its main focus is to educate and inform.  Deliver consistent and useful information to the customer.  Over time, this type of marketing creates a bond between the customer and the company. A loyal customer will call you first when your services are needed.

Digital marketing is completely different than other means. Instead of you searching for the customer, the customer is the one who searches out the information they need. Not only do they remember where they found what they needed, they remember who provided the useful information.

Potential customers will buy from a company they trust and feel has the same interests as they do. This is why providing helpful advice and information is so very important to this marketing strategy. Most of the time, the people reading information on a web page don’t realize they are being marketed to as they read the content.

Recent studies have shown 70-80% of people who were surveyed, felt more comfortable buying something from a company they trust. Digital marketing builds trust because the customer begins to look forward to your next content installment and may make decisions based on the information given.

Try using digital marketing as part of your marketing plan.

You might also like to read:

5 Tips for Choosing and Marketing Digital Content

The post Digital Marketing: How to Use it to Build Your Client Base appeared first on Second Self Virtual Assistance.

Bill Gates once said, “Content is king”.  Many Realtors® have said, “Creating content is a pain”.

Content marketing, also known as digital marketing, is the best way to get information to your clients.  It gains trust and demonstrates your expertise.

Choose the most effective type of digital content and present it in an interesting manner. Here are five tips to get you started.

Top Ten Lists – Everyone appreciates a list of the “10 Most Common Mistakes When XYZ”.  They want to know the “10 Things You Want to Do When XYZ”, etc.  Itemize the solutions for their pain points.  People who are relocating to your area will be interested in the “Top 10 Places You Don’t Want to Miss in (your city)”.

“Secrets” – You’ve seen the “Secrets XYZ Doesn’t Want You to Know”.  These “secrets” help people feel you’re giving them some insider information.  For easy reading, format your secrets in bullet-format.  Make it easy for them to scan the information and easily find the secret they’re interested in.

Organization Tips – Create plans and calendars for getting organized.  Offer”Tips for Moving With Children”.  Create a schedule of things that need to be done prior to close.  Think of things that make it easier for your target market.  Create a packet and offer it as a lead generator.

Answer Burning Questions – Think about the questions you’re asked on a daily basis.  Jot them down and provide your expert answers.  It helps people feel that you understand and care about them.

Reports – Offer reports on the latest trends in your market.  Keep them informed about changes and updates in your company and the industry at large.  Monthly, quarterly and annual real estate reports are good, too.

Marketing digital content is all about providing your clients with useful information.  Responding to them in a resourceful way shows that you understand their needs.  Be “THE” person they think of when they have questions or need your services.

Writing and marketing digital content is time-consuming.  This is especially true when old content needs to be updated and refreshed.   NAR and other real estate-related companies offer great content for Realtors®.  Be careful about copyright infringement laws.  Be certain you have permission to use someone else’s content as your own.

When you find yourself out of time, don’t put your digital marketing on the back burner.  Hire someone to write and promote your digital content for you.  Or, sign up for my “Simple Strategies for Increasing Engagement with Your List of Subscribers” email series.

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