Whether you’re in real estate, beauty products, virtual assistance or any other business, you have competition. Knowledge and expertise are important. What really sets you apart is providing exceptional customer service.

Customer Loyalty

Here are five things you can do to provide exceptional customer service. Following these tips will make you the Ninja of customer loyalty.

• First Impressions – Although most businesses are online, once prompted, a potential client will usually make a call or send an email. Contacts have an option to send you a message from your social media accounts. Respond to all messages promptly by phone or email. Too much time between the contact and your reply can leave the contact feeling that they have contacted someone who is irresponsible.

• Following Up – The follow-up is the first step in building a relationship of trust. It shows the potential customer who you are and how you will help them. It allows you to gain insight into the expectations of the contact.

• Walk a Mile – Be committed enough to go the extra mile to answer questions and give advice. Customer service is a lost art in many businesses. Clients appreciate your attention to detail and service.

• Listen and Implement – Take every customer’s concerns seriously. Listen to their concerns. Implement a plan of resolving all issues big and small. Your client will appreciate your concern and commitment to their issue.

• Wear Your Ninja Gear – There may be times when a client is “over-the-top” about a real or perceived wrong. It’s these times when you may hear some salty language and unrealistic remarks. Put on your Ninja gear and face the situation with a calm and pleasant demeanor. It will go a long way in diffusing the situation.

Customer loyalty is earned by building a relationship of trust. A happy customer appreciates your concern, follow-up, and resolve in helping them.

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How to Build Mutually-Beneficial Relationships with Clients through the Know, Like, Trust Method

Businesses are built by forming relationships with potential clients. You can spend a ton of marketing dollars trying to get potential clients to buy your products and services.  Who hasn’t purchased something because of an impressive advertisement or sales pitch?  Chances are that even then it took more than seeing the ad once for you to take action.

It all comes down to getting people comfortable with you and what you have to offer.  Here are 4 tips to get potential clients to know, like, and trust you.

Talk is Cheap – The goal is the sale.  Interacting on social media, email blasts, and blog posts is necessary.  However, if all you’re doing is providing content and chit-chat, you’ll never move people toward a sale.  The “ask” is your Call to Action. It’s the link on your blog and social media posts that lead people through your sales funnel.

Getting Ready for the Magic Moment – How does your landing page or website look?  Does it look professional and instill confidence in your visitors? Does your contact form work properly?  Is everything set up correctly and make sense to your visitors? When someone decides to contact you, make sure everything works perfectly and that it’s easy to follow.  If your Call to Action goes to a page within your website, make sure the link your potential client clicks goes directly to that page.  Making a visitor search for what you’re promising will surely make them leave.

What if It Doesn’t Work Out – Circumstances sometimes get in the way.  For one reason or another, it just doesn’t work out. It doesn’t matter whether the issue is with you or with your client.  Listen and tactfully respond.  Keep in mind that one bad online review or negative comment on social media can have very long-lasting consequences. This is where restraint comes in handy.

Honesty is Always the Best Policy – Say what you’ll do and do what you say. Always deliver on what you’ve promised. There’s no way you’re going to gain trust when you overpromise and underdeliver.

Getting potential clients to know, like, and trust you are the cornerstones of building business relationships. Show your clients that you care before and after the sale. They will continue to contact you and likely send their friends, too.

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