Are you marketing on Instagram? Do you have a verified account? An Instagram verified account will help you maximize your sales opportunities and success.
Here’s what a verified Instagram account is and what it means for you.
What is a Verified Account?
By getting your account verified, you are essentially telling Instagram that you are the one true YOU. You get a small badge that reassures users that yours is the official account for your brand or name.
Why Get Verified?
A verified account gives you the authority that comes from being a genuine person or brand. This means that anyone looking for your brand will know to click on your account. It also helps you to avoid copycats and scammers!
Your verification acts as a stamp of authority for those who don’t know your brand. This suggests a certain level of notoriety, and therefore that you must be a serious player in your niche.
Being verified will also give you access to additional features. One of the most important of these is the ability to link to external sites from a story. Users just have to swipe up on your story, and they’ll be taken to the page you’ve chosen. This makes it possible to sell directly from a story.
One more big advantage is that having a verified account allows you to create IGTV videos. You can even schedule them through your Facebook account.
IGTV video is an app that can be used alone or in tandem with Instagram. It’s essentially Instagram’s answer to YouTube in that it’s designed for the mobile-optimized viewing of long-form videos. Any user can set up their own channel and share video content that’s up to an hour long. ~Google
Getting your Instagram account verified is simple and only takes about five minutes. Take a few minutes now to get your account verified.