Social media is a great way to get lots of free traffic to your website or blog. Facebook is one of the best social media platforms to get involved in.

Facebook Marketing Trends in 2019

Facebook Has the Most Impressive Statistics

According to 2018 Facebook stats, about 2.23 billion people log into their accounts each month. Contrary to those who say Facebook is dying and that Instagram rules, the truth is that Instagram has less than half the visitors as Facebook.

Facebook Provides Many Marketing Opportunities

Facebook is full of marketing opportunities. Consider the following Facebook marketing opportunities when putting your marketing plan together.

  • Your Business Page

Create a detailed business page including tons of information about your business as well as content relating to your niche. A great page on Facebook gives you the chance to be discovered and to gain followers. The more followers you have, the more people will see your content, and hopefully, like and share it.

  • Give Your Posts a Boost

Your posts should be useful and link to your content at your blog. Facebook allows you to turn posts into ads as well. See which of your posts have received the most engagement, and boost them.

  • Use Facebook Messenger

Facebook Messenger has grown in popularity over the last year or so. It’s a convenient way for people to quickly connect with you. And, yes, there’s an app for that. Facebook Messenger also includes a way to set up a chatbot.

Chatbots are like an autoresponder in an email. Someone sends a message and they get a reply back. With chatbots, you set trigger words and then a reply to the person that is likely to fit the topic of the trigger word. It’s a way to automate customer service and marketing and can save a good deal of time if you set it up correctly.

  • Closed Facebook Groups

Create a closed group about your niche or business, and invite people to join. You may also choose to offer it as a customer bonus when they become a client.

  • Don’t Overlook Remarketing

Remarketing allows you to tag a visitor to a product page at your site. Whether they buy or not, the tag can trigger ads to appear to them for that item for the next 30 days. The tag is called a pixel. It can be created in your Facebook Ads Manager.

You more than likely you already have a Facebook business page. Use these Facebook marketing trends to boost your following and promote your business, products, and services.

Facebook Marketing Trends in 2019