The 2 Most Powerful and Often Overlooked Opportunities on Your Blog
A blog is one of the most powerful marketing tools available to any business. Consistently posting relevant and high quality articles to your blog provides an excellent opportunity to promote your expertise and your brand. Adding video, photos and graphics to your posts creates more interest and builds authority. A free product like Canva makes graphic creation easy.
Very Powerful Opportunity #1
Promote Your Blog – Promoting your blog is essential. With millions of blogs online, it’s easy to get lost in the crowd. To be found, you must promote every blog post.
Social media sites are excellent places to promote your posts. If you can add them to more than three, all the better. Sharing and engaging with your targeted social media audience will bring more traffic and create more interest.
Make it easy for your readers to share your content. WordPress offers tons of free plugins that make it easy to add ‘share’ buttons to your site.
Keep your contact list well organized. That way, you can target the people who will be most interested in your posts. If your topic is about something that would benefit your sellers list, create an email blast to those contacts. Write a short teaser text and add a link back to the post on your blog. This builds traffic to your website, too.
Most Powerful and Overlooked Opportunity #2
Your Call to Action – Your CTA can be as simple as asking your readers to share, like or follow you. To get the best response, you need to clearly tell them what you want them to do.
Comments – Because of spam concerns, some bloggers prefer not to allow commenting on their blog. I happen to be one of them. I prefer posting to social media and other networks and sending out email blasts. If you allow comments, make sure your settings require your approval before the comment can be made public.
Ask Them to Subscribe – Put a subscribe form on your site. Let people know how they will benefit from subscribing to your blog.
The ‘Learn More’ Link – At the end of your post, add a “Learn More” button that links to a landing page with information about your freebie or other offer. Include a lead capture form. Set up your autoresponder to direct them to the download page once they’ve provided their contact information. A good way to be sure you’ve been given the correct email address is to create a double opt-in. Let them know that they will be getting a confirmation email. Once they confirm that the email is correct, they will get their download or other offers.
Put Both Opportunities Together for One Powerful Result
Both of these powerful opportunities bring about one very important result…interaction. When you audience is completely engaged in what you have to say, the more likely they are to contact you when your services are needed. Interaction brings trust and a feeling of knowing you even if you’ve never formally met.
Understand your target market. Know their pain points and create posts that help them with their challenges. Interact with them through comments on social media, networks and email. Track your results so your know what is working and what isn’t. Write and promote posts that get the best results.