How to Create Great Images for Your Facebook Ads
When scrolling through your Facebook home feed, some ads will instantly catch your eye, whereas others you’ll simply pass by.

So what is the difference between these? Which ones really grab your attention and which ones fail to make any impression? Often, the difference comes down to the image that is used. While a headline can make a big difference too, an image can convey a lot more information in a much shorter time and as such is potentially more impressive when it comes to quickly getting us to sit up and take note.

This then begs the question as to what it is exactly about certain images that make us pay attention. And how can you channel this in your own advertising campaigns in order to ensure that you get the maximum bang for your buck?

Images That Grab Attention
The first thing to think about is what type of image gets us to look up in the first place. Studies show for example that images of people are more likely to get us to pay attention than any other object or subject matter. We are simply hardwired to pay attention to faces and other humans because it has clear evolutionary value.
The other type of image that grabs attention is anything that uses highly contrasting colors. If your images are bright red or yellow, then this will make them pop off the page more. Red in particular always makes us take notice and this works particularly well on a light blue/white background.

Tell a Story
Getting attention is your first objective. Getting your audience to actually engage with the advertisement and consider clicking it is the next. To do this, it can help to try and tell a story through your image. Don’t simply show what it is you want your audience to think about but instead try to evoke it and hint at it. For example, if your ad was about a party, then it might actually work better to show a lipstick-stained glass rather than showing the party itself. This forces the viewer to imagine what the image is trying to show, which instantly grabs their attention and makes them more inclined to actually think about your ad versus scrolling past.

What you want them to imagine meanwhile is always going to relate to your value proposition. In other words, ask yourself what kind of lifestyle is linked to your product and how you want your audience to feel looking at it.

You might also enjoy reading:

Creating a Great Logo for Your Social Media Brand

8 Tips to Reach More People With Social Media Marketing

The post How to Create Great Images for Your Facebook Ads appeared first on Second Self Virtual Assistance.

When it comes to Facebook ads, I have to admit that I’ve been skeptical.  I’ve wondered if people actually pay attention to those ads.  Do people really contact you based on an ad they see on Facebook?  No one is looking for a Realtor® on Facebook, right?

We tell our children to be careful about what they post on Facebook.  Future employers just might be checking them out to see what kind of people they truly are.  Home buyers and sellers could be doing the same thing.  They see your Facebook ad, click it and check out your qualifications.

Facebook ads offer a good opportunity to promote your services.  Some important forethought must be given to your ad prior to launch.  It could mean the difference between success and failure.

Creating a Successful Facebook Ad

• Set a Goal – Know what you want to achieve with your ad.  Do you simply want to drive traffic to your website?  If that’s your goal, drill down further.  Decide how many visitors you want to capture and in what time frame. What specific result are you wanting to see once they’re on your site?  On Facebook, you can specify your demographics and determine your conversions and ROI.

• Benefits Over Features – Decisions are often made through an emotional connection.  Talking about features over benefits in your ad garners far less clicks than when you state benefits.  Let people know you feel understand their pain and have their solution.  Pack a lot of punch into a few words.

• Don’t Forget the CTA – You can have the greatest Facebook ad the world has ever seen.  If someone doesn’t know what to do next, it will still fail.  A prominently placed call to action will get far more ad clicks.  Equally as important is to make sure the link associated with the CTA is specific to your ad.

• Choose Your Headline Carefully – Grab attention with your headline. The text and images you choose should garner interest in what your ad is about.  Chances are just using your name as the headline won’t attract much interest.  Booming Practice (no longer in practice) created an informative slideshow about creating powerful headlines.  Try using different headlines and graphics to measure which ad creates the most results.

• Landing Page – Create an ad-specific landing page.  It should only include benefits and information relative to your ad.  Include your powerful lead capture form.  If you decide against a landing page, link your Facebook ad to a specific web page, not your website in general.  If people aren’t directed to what they’re looking for, they will leave.

There are a lot of factors that go into creating a successful Facebook ad campaign. Starting with this information will help you create a great Facebook ad.

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