The Art of Selecting Top-Notch Curated Content for Facebook Page Marketing

If you’re looking for ways to improve your Facebook page, one option is to focus on the quality of the content you share. This means sourcing or creating content that is interesting, useful, and engaging for your audience.

One way to ensure that the content you share is top-notch is to curate it. Curating content simply means finding and sharing the best content from other sources. This can be a great way to supplement your own content and provide your audience with a steady stream of high-quality content.

Publish the curated content on your page and study your statistics very carefully.

• Which of your posts gets shared the most?
• Which ones get commented on the most?
• Which ones get liked the most?

Pick out these winning pieces of content. Then look for related or similar types of curated content and publish those on your site.

How to Pick the Best Content

It’s one thing to say that you’re going to pick the best content your competitors have, it’s another to actually do it the right way. The big danger here is you’re going to be using your opinion as to what “the best content” means.

What’s the Winning Strategy?

People don’t care about what you like or don’t like. What they care about is what they like. So, how do you use this as a winning strategy? It’s actually pretty simple.

• Look at your competitors’ Facebook pages and scan through their posts. Which of their posts is the most popular? Which of their posts gets shared a lot, gets the most likes, or gets the most comments?
• Pull the link for those posts and post them on your website. See if you get the same level of engagement. If you do this enough times with many different competitors’ contents, certain patterns emerge.

You would quickly realize that the audience you’ve built up to this point is more likely to engage with certain types of content than others. You figure out what works and you ditch everything else. Focus on the stuff that works, and then you scale them up.

You publish more of it and eventually, you come up with your own version. It’s not a question of hunches or guesses. You have to look at objective indications of popularity such as page likes, comments, shares, and other types of engagement.

If you do this right, you will be able to put up a fairly compelling Facebook page that can lead to conversions later on.

The post Selecting Top-Notch Curated Content for Facebook appeared first on Second Self Virtual Assistance.

Sadly, that’s precisely how too many Facebook marketers defined ‘curated content.’ They just find content that seems to be related to their niche and run with it. In fact, many think that as long as a piece of content has its target keywords in the titles of blog posts and articles, this is ‘good enough.’ Unfortunately, ‘good enough’ is never good enough in the dog-eat-dog world of Facebook content marketing. Nothing but the best will do.

Instead, you need to identify your competitors’ best content, as well as highly popular content produced by third parties. You use these materials to test your page in terms of response. If you notice that a lot of your page fans respond better to a specific type of content, then you need to produce more of that content.

You need to either find other third-party content you can curate, or you can come up with your own stuff. Whatever the case may be, this is a simple example of finding what works. When you start your page, you really don’t know what will work. You don’t even know if enough people would like your page. What’s important is you keep showing content out there to the extent that some people would engage with it. Some people might like it enough, that they would like your page. When enough time passes, you should be able to see certain patterns. You should be able to see which pieces of content are your most successful posts. You publish this type of content more often to see if you can maintain your engagement level. If that’s the case, then find more of the same type of content, come up with your own version, and increase your engagement levels.

This will also enable you to get more likes on your page. How? Since you know what type of content is popular and what kind of themes and topics keep coming up, you can target the interests of your average user and drive traffic using Facebook’s lookalike audience feature.

Engagement is the linchpin of successful content. Don’t just focus on getting likes though. You should scale up your engagement types and intensity. Focus first on likes. Once you achieve a high enough level, encourage your readers to post comments. Keep running experiments. Once you get them to post lots of comments, go to the next level and encourage them to share. Make no mistake, user engagement is no different than traffic – you have to optimize it. You have to scale it up. You have to fine-tune it so it eventually leads to your ultimate goal: conversions. This is the part of the process that actually produces money in your bank account. This is where things get real.

The post Using Curated Content on Facebook appeared first on Second Self Virtual Assistance.