Twitter is a link-based service which gives you the potential to significantly increase traffic to your site. Take advantage of your Twitter traffic by sending it to your website. Here are 4 ways to do it:

Once is Not Enough
Twitter is a very fast-paced social media platform. Therefore, tweeting a link to your website or blog more than once is acceptable. Events will be seen by more eyes. Evergreen posts can be re-tweeted over a period of time. Avoid flooding your timeline with the same tweet over and over with the same text. Write each tweet differently to avoid the appearance of spam. For instance, create 3 or 4 versions of your tweet and post at different intervals.

Mention Other Businesses Included in Your Link
Promoting your business on social media includes some collaboration. As an example, let’s say you’re promoting an event in your area on Twitter. You have written a blog post about it. When sharing your post link with your followers, tag all of the venues in your tweet. This will increase your chances that these companies will share your tweet with their audience. At the very least, they will likely retweet your content. This gives your tweet more visibility and traffic to your website.

Say, “Thank You” and Retweet
Look for people who are sharing your tweets. Reply to their tweets and look at their timeline for posts your can retweet as well. This increases the possibility of them sharing your posts. It also show them a level of social proof that will help drive traffic to your website.

Bait Your Hook
You can’t catch fish without bait. Carefully write your tweets so that your readers will want to click your link. The point is to make sure you lay out the benefits your readers will get when they click your link. You can do this with humor and interesting facts. Adding an attention-getting graphic is better than text-only posts.

Twitter is such a simple social media platform to master. By using these 4 tips in your Twitter marketing plan, you will get more targeted website traffic.

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