Email marketing is one of the most powerful forms of Internet marketing available. It’s being recognized as being an essential part of any marketing plan.

More and more people recognize the potential in creating contact lists. However, a lot of them aren’t using their list to its fullest potential. Digging a little deeper, they would realize that email marketing isn’t simply a way for them to communicate with their contacts. It’s also a way for their contacts to communicate with them and with each other.

Social Power Example

Many email marketers use newsletters as a way to stay in touch with their contacts. They’re a great way to keep the marketer top of mind while providing information and expertise.

Instead of just “talking” to them, go a little farther. Invite your readers to respond. Give them a way to get in touch with you with questions and comments. Then answer them right away. You are now having direct conversations with the people who want to hear more from you. This builds trust and authority. People who feel like they know you will be more likely to contact you and can get in touch when they need to!

Starting a casual conversation with a contact can lead to them remembering you when they need your services.

How to Use Social Power

• Do some market research by sending a survey. It gives you an idea of what your contacts are most interested in and would like to hear more about.
• Share your blog posts. Send an email with a few words of teaser text along with a customized graphic, and link back to your blog post.
• Ask your contacts to forward your emails to someone they think would be interested in what you have to say. Put a call to action at the end of your message asking new readers to become subscribers.

Put social power into your email marketing. Create an environment of trust and confidence. Engage your contacts by letting them know their thoughts are important to you and that you want to hear from them.

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