Creating a professional profile on social media is important. It’s the first impression someone will have of you. Think of it as your curb appeal.

You’ll never have a second chance to make a good first impression.

In social media, connecting with people in your target market could depend upon their first impression of you.  It’s the first step toward building a professional relationship.

Creating a great professional profile take a little thought, but could mean the difference in a prospective client’s opinion of you.

Professional Profile Must Haves:

• Glamour Shots and Duck Faces – We’ve all seen them. Their profile says they’re a Realtor®, but their profile photo states something else entirely.  Choose your headshot wisely.  Make sure it represents  a professional image of you and your business.

• Utilize all Social Media Network Options – Social media networks offer different ways to showcase your skills.  For instance, LinkedIn provides an opportunity to upload a video.  Facebook has a services tab for listing your professional skills.  Link your YouTube channel to your Facebook profile.  Your videos will automatically be added to your Facebook page.  Think of the possibilities for virtual tours, client reviews and other pertinent information.

• Provide the Right Kind of Information – Decide what you want your audience to know about you.  Keep it concise.  Keep your personal and professional information separate.

• Be Social While Being Professional – Your professional social media networks need your interaction.  A lot of people say they don’t have time to sit down at their computer and update their status.  Connecting your mobile devices to your social media networks makes it a lot easier.  Waiting for your tires to be rotated?  Sitting in the reception room at your doctor’s office?  Waiting for someone to show up for a meeting?  Update your status.  If you’re not consistently posting to your social media accounts, people could get the idea that you’re no longer in business.  Be interested and engaged.

Keep these tips in mind when creating your professional profile.  With a little effort, your online resume` will reap benefits.

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