6 Secrets to Better Marketing and a Bigger Bank Account

6 Secrets to Better Marketing and a Bigger Bank Account

How Time Management Affects Your Marketing and Income

Time management can have a huge impact on your earnings.  This is especially true for those of us who are self-employed.  It’s easy to let distractions interrupt our daily business plans.  Here’s six things you can do to get a better handle on managing your marketing time.

• Have a Plan – Decide what you need to do each day to build your business.  What tasks will bring you the most return on your investment?  Does your website need updating?  What about that email marketing project?  Social media takes time as does writing blog posts.  Develop a list that will help you reach your short and long term goals; daily, weekly, monthly.  Create a visual by utilizing online calendars and spreadsheets.

• Identify Your Priorities – Now that you know what needs to be done, create a prioritized to-do list.  Start with those marketing projects you know are most effective.  Does social media marketing get the biggest results?  If so, make it your priority to set aside time on your calendar to work on social media.  If email marketing brings you a better ROI, then put it at the top of your list.

• Time is Not the Enemy – It’s important to schedule time for marketing just as you would any other appointment.  It’s easy to let time get away from us.  We start working on our website or building our online presence and one hour turns into three or four.  Use your calendar to carve out a specific amount of time for your projects.

• Be Organized – It doesn’t matter whether you’re working at home, at the airport or at the office.  Being organized vastly improves your chances of getting your marketing projects done.  Get everything you’ll need set up before getting started.  This prevents distractions ahead of time.

• The Biggest Time Waster – The Internet is without a doubt the biggest time waster for most people.  There’s so many opportunities for the bright shiny object syndrome to set in.  You may start out working on your website only to be distracted by email, Facebook or a number of other things.  Whatever amount of time you’ve set up to work on a project should be focused marketing time.

• How Do I Find the Time?  – Creating a plan, setting a schedule and getting organized sounds great.  Most business owners are already stretched to their limits just doing their job.  Finding the time to market their business can feel pretty overwhelming.  There is a simple solution to bridging the gap between work and marketing.  It’s called outsourcing.  When you find yourself overwhelmed, contact a reputable Virtual Assistant to help manage your projects.  Making the investment now could very well save you a lot of time and money in the long run.  They already have the expertise to take care of your projects so you can get down to the business of business.

The next time you find yourself spinning your wheels trying to get it all done, focus on the list above.  It will bring you more return on your investment and create the business exposure you want.  Better marketing = bigger bank account