Branding and the Olive Store

Branding and the Olive Store

You won’t see many billboards anymore.  Even placing an ad in a newspaper has become somewhat passe`.  Now we have the internet to help us brand our business.  It doesn’t matter if you’re a one-man show or a Fortune 500 company.  Branding your business is imperative.

Branding your business is more than a tagline and a logo.  It’s your company’s image and what you can do to help your target market. It’s the promise you make to your clients.

There are many online channels available for promoting your brand.  Websites, social media, online ads.   These are all great places to help your target market know who you are and what you can do for them.  It’s a perceived trust in your products and services.