Chances are that you are already a member of at least one social media platform. It’s a great way to have a local presence. Did you know that it’s also a way that prospects are finding out about you?
Prospective clients want to know if you’re trustworthy and credible. Your social media presence will provide them with a lot of the answers they’re looking for.
This is why you need a strong social media presence:
Going Viral – Expand your reach by posting information and graphics that go viral. When people like the content you post, they let their followers know about it. Those followers share it with their followers and so on. All that sharing translates into a lot of traffic. Best of all, it’s free advertising!
Building A Strong Reputation – Be seen as a thought-leader in your industry. It gives you credibility and trust with your followers. Blogging is perfect for showcasing your knowledge and social media is a way to amplify your reputation to audiences who otherwise may not know you.
Improving Customer Service – People are not shy about voicing their opinions on social media. If you’re not active, you could be missing a derogatory remark and an opportunity to set the record straight, apologize or provide them with options to make it up to them.
Social media marketing takes a lot of time. If you cannot be active on all social media platforms you currently belong to, choose at least one that you can be. Another option is to hire a social media professional to take care of it for you.
Be consistent and active. You’ll be able to build your reputation, make a positive impression, and stop potential issues by responding in a timely manner.
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ABC's of Social Media
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