Branding and the Olive Store

Branding and the Olive Store

You won’t see many billboards anymore.  Even placing an ad in a newspaper has become somewhat passe`.  Now we have the internet to help us brand our business.  It doesn’t matter if you’re a one-man show or a Fortune 500 company.  Branding your business is imperative.

Branding your business is more than a tagline and a logo.  It’s your company’s image and what you can do to help your target market. It’s the promise you make to your clients.

There are many online channels available for promoting your brand.  Websites, social media, online ads.   These are all great places to help your target market know who you are and what you can do for them.  It’s a perceived trust in your products and services.

Put These 5 Things on Your Blog Creation Checklist

Put These 5 Things on Your Blog Creation Checklist

Sitting down to write a blog post can, at times, be daunting.  Finding an interesting topic to write about can be the most difficult part of the process.  Once you know what you want to write about, here are the  5 things you need to include on your blog creation checklist.

Put these 5 things on your blog checklist.  It will add search engine optimization, interest, and a larger readership. 

Using Artificial Intelligence to Create Promotional Videos for Your Blog

Using Artificial Intelligence to Create Promotional Videos for Your Blog

A well-written website and blog provide a great opportunity for good search engine ranking. It also builds confidence and trust in your readers.  Video is more engaging than just writing promoting plain text.

As important as well-written content is, it’s equally important to promote it.  You can write up some teaser text and link back to your post.  Then, add it to your social media networks and send it to your contact list.  This tactic is perfect for building traffic and gaining exposure.  It also keeps you in the forefront of your contacts’ minds.  To really get someone’s attention, create promotional video content.  It will be more engaging and may get better results.

Can Your Content Satisfy Your Readers and Google at the Same Time?

Can Your Content Satisfy Your Readers and Google at the Same Time?

Content development walks a fine line between making sense to your readers and getting good SEO ranking from Google.  Your readers want valuable content that is easy to follow and understand.  Google wants optimized content that can be intelligently indexed.

Content that satisfies your reader is enjoyable and provides content they can understand.  When your reader is happy with your content, they will return again and again to see what else you have to offer.  This builds their trust and your authority.

Social Media Scheduling is as Important as the Post Itself

Social Media Scheduling is as Important as the Post Itself

Social media scheduling is as important as the post itself.  Timing your daily social media posts builds your following and drives traffic to your website and blog. Without a social media schedule, you could be wasting your time.

Take a look at your calendar to see what important dates are coming up.  These include holidays, a special event, open house or business milestone.  Create content for each event as soon as possible.  Schedule the posts according to the best times for the network you’ll be posting to.