Digital Marketing: How to Use it to Build Your Client Base

Digital marketing goes by a lot of different names; private media, content marketing, branded content, customer media and so on. They are all essentially the same; digital marketing. It’s one of the best ways to make sure your marketing is being truly effective.

One definition of digital marketing is:

A technique of making and distributing valuable and relevant content to bring in a target audience with the overall objective being the creation of sales. It is a way of reaching out to your customers and prospects in a way specifically designed to attract them to you and keep them coming back.

Digital Marketing - How to Use It to Build Your Client Base

Digital marketing is very different from the overt approach of trying to sell your products and services.  Its main focus is to educate and inform.  Deliver consistent and useful information to the customer.  Over time, this type of marketing creates a bond between the customer and the company. A loyal customer will call you first when your services are needed.

Digital marketing is completely different than other means. Instead of you searching for the customer, the customer is the one who searches out the information they need. Not only do they remember where they found what they needed, they remember who provided the useful information.

Potential customers will buy from a company they trust and feel has the same interests as they do. This is why providing helpful advice and information is so very important to this marketing strategy. Most of the time, the people reading information on a web page don’t realize they are being marketed to as they read the content.

Recent studies have shown 70-80% of people who were surveyed, felt more comfortable buying something from a company they trust. Digital marketing builds trust because the customer begins to look forward to your next content installment and may make decisions based on the information given.

Try using digital marketing as part of your marketing plan.

You might also like to read:

5 Tips for Choosing and Marketing Digital Content


Digital Marketing: How to Use it to Build Your Client Base