Branding and the Olive Store

Branding and the Olive Store

You won’t see many billboards anymore.  Even placing an ad in a newspaper has become somewhat passe`.  Now we have the internet to help us brand our business.  It doesn’t matter if you’re a one-man show or a Fortune 500 company.  Branding your business is imperative.

Branding your business is more than a tagline and a logo.  It’s your company’s image and what you can do to help your target market. It’s the promise you make to your clients.

There are many online channels available for promoting your brand.  Websites, social media, online ads.   These are all great places to help your target market know who you are and what you can do for them.  It’s a perceived trust in your products and services.

4 Tips for Crushing it on Pinterest

4 Tips for Crushing it on Pinterest

4 Tips for Crushing it on Pinterest

Every day, millions of people use Pinterest to find ideas for all parts of their lives. More than 75% of the ideas on Pinterest come from businesses like yours, which is why you’re so important to Pinners. ~Pinterest

While most people are focused on the “big 3” social media networks, others are crushing it on Pinterest.  Pinterest is an effective tool for driving traffic and building your brand.
To drive traffic, build your brand and get higher rankings on Google, start with these four tips and watch your Pinterest marketing efforts pay off.

5 Ways to Generate Leads by Satisfying the “WIIFM” Question

5 Ways to Generate Leads by Satisfying the “WIIFM” Question

Lead Generation Tips

Lead generation is the goal of every email campaign, web page and marketing materials.  Offering relevant content is the start of lead generation.  It must answer your prospect’s question, “What’s in it for me?’ – WIIFM.  If you can answer that one question, you’ll be on your way to generating leads.

There are several ways to you can entice your visitors into providing their name and email address.  Here’s five different kinds of content you can use to that have shown proven results in lead capture efforts.