Do You Have a Business or a Hobby?
3 Things Every Business Person Must Do to Be Successful
“I’m going to open a business, put up a website, work when it’s convenient and see what happens”, said no successful business owner ever.
The truth of the matter is that it takes a lot of planning, dedication, hard work, ongoing education and luck to have a successful business.
Website – Having a website will make your business thrive about as much as a good pair of running shoes will make you a great marathon runner
You must have an impressive website.
Put the time into your domain name, site description and keywords.
Add only the content that your target market will be interested in.
Make sure every page of your site is optimized and submitted to Google for indexing.
Promote your website in every part of your marketing plan.
Social Media – Social media is a contact sport. You must put in the time to get to know your followers as well as letting them get to know you.
Set aside at least 15 minutes per day for social media.
Visit all of your social media sites.
Comment on and share posts.
Build a following of people in your target market.
Go beyond Facebook. Create a YouTube channel for your listings, community tours and general information.
Contact Management Systems – Not staying in touch with current, past and prospective clients is leaving money on the table. They may not need your services today, but they or someone they know eventually will. Be sure they think of you first.
Go beyond the canned drip campaigns by customizing your messages.
Segment your lists so that your messages reach the people who are interested in what they have to say.
Remember past clients with birthday, anniversary, holiday and home anniversary ecards.
Send an email blast each week with teaser text and a link back to your blog post.
Business success depends upon how much work we’re willing to put into it.
The time we dedicate to our business needs to be productive.
I set up my business in 1997. I’ve made a lot of mistakes, had much success and was lucky enough to make the right connections along the way. One thing I know for sure is that no business is successful without treating it like business – not a hobby.